retailers

Focus Bicycles USA makes retail marketing materials available through Promoboxx

CARLSBAD, Calif. (BRAIN) — Focus Bicycles USA, Inc., is now working with Promoboxx to offer campaign-based marketing materials and tools to its network of brick-and-mortar independent bike dealers and e-specialty retailers. “Social media is a key marketing tool for brands and retailers to engage with their customers

Cane Creek names Ian Cross as director of sales

ASHEVILLE, N.C. (BRAIN) — Cane Creek Cycling Components has hired Ian Cross as their new director of sales. He started in the position on Monday. Cross comes to Cane Creek with nearly 30 years of experience in the cycling industry, beginning as a bike mechanic and working his way up to become U.S.

Felt Bicycles makes changes to sales structure, promotes Adam Micklin and Jake Duehring

Adam Micklin has been promoted to vice president of global sales & marketing.

Rob Akam appointed managing director of Reid Cycles UK

BOURNEMOUTH, U.K. (BRAIN) — The Australian bike brand Reid Cycles has appointed  Rob Akam as managing director of Reid Cycles UK Ltd, which handles all international operations and their sourcing division

Gore Bike Wear and Gore Running Wear brands to combine as ‘GORE wear’

LONGMONT, Colo. (BRAIN) — Gore is combining its two clothing divisions to form one brand, “GORE wear,” for the 2018 spring/summer product line. “Gore Wear reflects changing consumer behavior more accurately, from pure running or cycling specialists to all-around athletes

Gore Bike Wear and Gore Running Wear brands to combine as ‘GORE wear’

LONGMONT, Colo. (BRAIN) — Gore is combining its two clothing divisions to form one brand, “GORE wear,” for the 2018 spring/summer product line. “Gore Wear reflects changing consumer behavior more accurately, from pure running or cycling specialists to all-around athletes. Under one brand, they will now be inspired to experience highly functional apparel all year round – because Gore Wear is engineered to allow them to live their passion,” the company said.  The company said the change ties the brand closer to its parent, W.L

L.A. retailer’s crowdfunding campaign will expand the shop’s leather business

LOS ANGELES (BRAIN) – When it comes to retail, Chris Kelly has always been one to think outside the box. From closing his store, Topanga Creek Outpost, mid-week for staff and customer adventures, which he has dubbed ‘Unpredict your Wednesday’, to ditching products sold on Amazon more than five years ago, Kelly has spent the better part of his career working to set his shop apart from the rest

Felt Bicycles hires Juan Diaz as key territories sales rep

IRVINE, Calif. (BRAIN) – Felt Bicycles has announced that it has hired Juan Diaz as sales representative for select counties in Southern California, from Orange in the south to San Luis Obispo in the north, along with the states of Nevada, Arizona and Hawaii.

Giant adds BPSA e-bike video series to its website

NEWBURY PARK, Calif. (BRAIN) — Giant Retail Academy, the retailer training website for Giant USA, is hosting the recently released 10-part BPSA e-bike video series. The 10 videos and quizzes, produced by the Bicycle Product Supplier’s Association, are designed to help retail staff explain and sell e-bikes

Elliptigo sees double-digit growth in units and revenue in 2016

SAN DIEGO (BRAIN) — Elliptigo Inc., which sells ellipital bicycles, saw record revenue and unit sales for 2016.