Gore Bike Wear and Gore Running Wear brands to combine as ‘GORE wear’

LONGMONT, Colo. (BRAIN) — Gore is combining its two clothing divisions to form one brand, “GORE wear,” for the 2018 spring/summer product line. “Gore Wear reflects changing consumer behavior more accurately, from pure running or cycling specialists to all-around athletes. Under one brand, they will now be inspired to experience highly functional apparel all year round – because Gore Wear is engineered to allow them to live their passion,” the company said.  The company said the change ties the brand closer to its parent, W.L

Gore Bike Wear and Gore Running Wear brands to combine as ‘GORE wear’

LONGMONT, Colo. (BRAIN) — Gore is combining its two clothing divisions to form one brand, “GORE wear,” for the 2018 spring/summer product line. “Gore Wear reflects changing consumer behavior more accurately, from pure running or cycling specialists to all-around athletes

Detroit Bikes now shipping fully assembled bikes

DETROIT (BRAIN) — Detroit Bikes is now shipping its bikes fully assembled from its factory in the Motor City.

Detroit Bikes now shipping fully assembled bikes

DETROIT (BRAIN) — Detroit Bikes is now shipping its bikes fully assembled from its factory in the Motor City. Shipments of five units can be delivered anywhere in the continental U.S

Bike magazine promotes Nicole Formosa to editor-in-chief

CARLSBAD, Calif. (BRAIN) – Bike magazine has promoted Nicole Formosa to editor-in-chief, and hired Travis Engel as gear editor. Formosa will occupy the top editor role after a four-year run as Bike’s managing editor

Fit Symposium returns to Interbike

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the content schedule for its third annual Fit Symposium, which will be held in Las Vegas the day prior to the opening of this year’s Interbike Expo

New Gore socks combine ePTFE fibers with Merino wool

LONGMONT, Colo. (BRAIN) — Gore Cycle Wear’s new GORE Fiber Socks are made of a material that combes ePTFE (expanded polytetrafluoroethylene) fiber with Merino wool and other fibers

Primal joins The Bike Cooperative supplier network

MANCHESTER, N.H. (BRAIN) — Primal is the latest brand to join The Bike Cooperative’s network of supplier partners

BRAIN Dealer Tour: Is Palisade the next big MTB destination?

PALISADE, Colo. (BRAIN) — BRAIN’s Dealer Tour braved rain and even a bit of snow pedaling about 20 miles from Grand Junction to the small town of Palisade on Thursday, visiting the town’s Rapid Creek Cycles & Sports. While Palisade is best known now for its wineries and its peaches, the town could become one of the major mountain biking destinations in a few years, if the owners of Rapid Creek have any say in it.  The store is owned by  Scott Winans and  Rondo  Buecheler. Buecheler was the founder of Over The Edge Sports in Fruita, Colorado, (where the Dealer Tour visited Wednesday) where he helped build the trails and biking community that made Fruita one of the most popular mountain bike destinations in the country. In Palisade, he has similar plans.

Live to Play Sports adds Terry Duran to US sales team

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has hired industry veteran Terry Duran as regional sales manager for the Southern U.S.. The appointment took effect Monday, May 15. Duran was most recently national sales manager for Wilier Triestena USA