map

Mavic announces reduced MAP, brings mountain bike apparel back to the U.S.

OGDEN, Utah (BRAIN) – Mavic has announced reduced MAP for most of its 2017 road and mountain wheels and its wheel tire systems.

Portland Design Works added to The Bike Coop supplier list

MANCHESTER, N.H. (BRAIN) — Portland Design Works is the latest brand to join The Bike Cooperative’ list of supplier partners. Effective immediately, member retailers of The Bike Cooperative will earn rebates on direct and distributor purchases of all PDW products.

SRAM claims victories in retail pricing

COLORADO SPRINGS, Colo. (BRAIN) — U.S. visitors to European-based e-commerce sites like Wiggle and Chain Reaction have seen something new when they searched for SRAM products in recent months: nothing

Michelin updates MAP policy in North America, bans third-party online sales

GREENVILLE, S.C. (BRAIN) —?Michelin North America’s bicycle tire division has started enforcing a new “Unilateral Minimum Advertised Price” (UMAP) policy that includes the prohibition of third party sales of its products. The policy covers its two exclusive distributors in North America, Quality Bicycle Products in the U.S.

Guardian Bikes grows independent rep force

IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes.? Reps who have recently come aboard include Jim Bremner covering central and Southern California including Los Angeles, Ventura, Kern, Santa Barbara and San Luis Obispo County; Eric Addicott covering Northern California and Reno; Mike Sweeney covering Ohio, Indiana and Kentucky; Ali Tajiran covering Texas, Oklahoma, Louisiana and Arkansas; Eric Daignault covering Oregon and Washington; and Ed Tyler for Florida.? Guardian’s national sales manager Kyle Jansen hopes to add a few more soon.? Guardian is selling only through the IBD channel and on its own website, where it adheres to suggested retail price. The brand showed its bikes for the first time at Interbike last year and began shipping just before the holidays

Dahon enlists ORIS Intel for MAP enforcement

DUARTE, Calif. (BRAIN) — Folding bike maker Dahon has signed an agreement with Columbus, Ohio-based ORIS Intel to use the company’s PROWL software to support its North American dealers in MAP compliance. PROWL helps manufacturers identify who is selling their products online, monitor these retailers for price changes and enforce minimum advertised price (MAP) policies.

Dahon enlists ORIS Intel for MAP enforcement

DUARTE, Calif. (BRAIN) — Folding bike maker Dahon has signed an agreement with Columbus, Ohio-based ORIS Intel to use the company’s PROWL software to support its North American dealers in MAP compliance. PROWL helps manufacturers identify who is selling their products online, monitor these retailers for price changes and enforce minimum advertised price (MAP) policies.

Planet Bike revises third-party sales policies

MADISON, Wis. (BRAIN) — Planet B i k e? has revised its sales and pricing policies to prohibit sales of its current model year products on auction sites

IBD Summit: Lessons from a parallel universe

Moto industry execs share challenges and opportunities. TEMPE, Ariz.

Hang Ten Bikes announces new MAP policy

IRVINE, Calif. (BRAIN) —?Hang Ten Bikes has announced a new minimum advertised price policy for all dealers that took effect Dec