Interbike releases details of its public Free-Ride Festival at Northstar

Events will include bike demos, enduro races, e-bike race and kids’ activities. SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Northstar California Resort have released details of the new consumer bike festival that will precede the Interbike trade show in the Reno-Tahoe area this September.

Taipei Cycle Show holds first-ever demo event

TAIPEI (BRAIN) — The Taipei Cycle Show kicked off a day earlier this year with an off-site demo — a first in the show’s 30-year history. Held on Tuesday, March 21, the demo attracted 30 brands and a mix of retailers, buyers and consumers looking to try everything from e-bikes and folding bikes to dropper posts and groupsets. The Taiwan External Trade Development Council (TAITRA) added the demo event to give show attendees a chance to try product at a more spacious venue, the Hua-Zhong Campsite in Taipei

Yeti Cycles adds Janette Sherman as marketing manager

GOLDEN, Colo. (BRAIN) —??Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman’s role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels

Guerrilla Gravity offers "Shop Direct" sales

DENVER?(BRAIN) — The high-end bike brand Guerrilla Gravity, previously sold exclusively consumer direct, is launching a dealer sales program it calls Shop Direct. The program allows consumers to order complete custom GG bikes from participating brick-and-mortar stores.? “While travelling the country on our demo tours we noticed how many mountain bike communities have their local bike shop at the heart of their scene.

Eurobike releases details of consumer Festival Days, sets 2017 trade show dates

FRIEDRICHSHAFEN, Germany (BRAIN) — In expanding its consumer component from one day to two, Eurobike will offer cycling fans 10 different areas for test rides, repair tips, skills demonstrations, music and more during the inaugural Festival Days on Saturday and Sunday, Sept. 3 and 4.

Second Electric Bike Expo draws crowds

SAN DIEGO (BRAIN) — With sunny blue skies and temperatures in the 70s and 80s over the weekend, organizers of the Electric Bike Expo couldn’t have asked for better weather. Or better consumer turnout

Interbike takes second stab at East Coast demo open to trade, consumers

LAS VEGAS (BRAIN) —?Exhibitors who have missed seeing some of their East Coast dealers here at Interbike will have a new way of reaching them next year.

Devinci launches U.S. demo program

CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest

Outerbike opening this week in Moab

Organizers also planning 2015 events in March in Moab and BC in June.

Interbike hits its stride at Mandalay

Traffic is busy in second year at venue, but consumer day appears to fizzle; official figures due later this week. LAS VEGAS (BRAIN) — Interbike’s earlier date this year — the show’s second edition at the Mandalay Bay Convention Center — appears to have been a hit with most exhibitors and attendees