Competitive Cyclist hires TRUE Communications for PR

SALT LAKE CITY (BRAIN) — Competitive Cyclist has hired TRUE Communications as its official press representative. Competitive Cyclist started in 1998 in Little Rock, Arkansas, in a 1,100 square foot bike shop. In 2005, they switched exclusively to e-commerce, and in 2011, the brand was purchased by and moved to Salt Lake City

Spanish bike brand Mondraker to be distributed in US by Qarv Imports

COLORADO SPRINGS, Colo. (BRAIN) — Qarv Imports is now distributing the Spanish mountain bike brand Mondraker. Qarv will offer Mondraker’s downhill, enduro, trail, cross-country, and e-mountain bikes to select brick-and-mortar shops starting in November.

Carbon repair company Ruckus Composites expands

PORTLAND, Ore. (BRAIN) — Ruckus Composites said it is experiencing a surge in business growth, leading to the hiring of two new, full-time employees and one summer intern. The company was founded in 2008 to repair carbon bikes.  Kate Walker has been hired as the acquisition and sales specialist

Adidas Sport Eyewear names Echos Communications as its North American PR agency

Adidas also announces new lifestyle/technical sunglass, the Horizor. SAN FRANCISCO (BRAIN) — Echos Communications has announced that it will serve as the North American public relations agency of record for Adidas Sport Eyewear. “Everything we do is rooted in active, outdoor lifestyle and the focus of Adidas Sport Eyewear on ski, run, bike and performance lifestyle aligns perfectly with Echos as an agency,” said Echos’ founder and managing director, Rob Reedy.

MC2 Sports hires Aspekt Brand Communications for Astute Italia PR

SAN JOSE, Calif.

Sweet Protection signs Verde for PR and brand communications

TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record. Sweet has sold its line of paddle sports helmets, apparel and accessories in the U.S. since 2000, and also brought its snow products over two seasons ago.

Verde to represent IZIP for PR and brand communications

SIMI VALLEY, Calif. (BRAIN) — Verde Brand Communications is now handling PR and brand communications for?IZIP, an Accell North America brand. “E-bikes are becoming increasingly popular with people turning to them for their weekly commutes and weekend adventures,” said Rob Kaplan, vice president of sales at IZIP.

Five Ten now accepting payment in CAD from Canadian dealers

REDLANDS, Calif. (BRAIN) — Footwear brand Five Ten is now accepting payment from its Canadian retailers in Canadian dollars

Dispatch hires Doug Barnett for bike communications

SAN RAFAEL, Calif. (BRAIN) —?Dispatch Communications has added Doug Barnett to its Southern California-based team. Barnett joins the agency as an account executive for Dispatch’s bicycle industry clients including Bell Helmets, Dainese, Giant Bicycles, Liv, Michelin and Shimano

PeopleForBikes and Verde represented on Colorado outdoor industry advisory group

DENVER (BRAIN) — The bike community has a voice in Colorado’s new Office of Outdoor Recreation, a state office that was created this year. Representatives from PeopleForBikes and Verde Brand Communications (which represents several bike industry brands) are on the office’s new advisory group, which was announced Monday.