collective

Roy Wallack hired to pen book on Richard Long’s life

SANTA ANA, Calif. (BRAIN) — Longtime bike journalist Roy Wallack has been commissioned to write a book about Richard Long, the co-founder of GT Bicycles.  Long died in 1996 in a motorcycle accident while driving to Big Bear, California for a NORBA National.

PeopleForBikes and the 20 Collective join forces on new app and website to get more people riding more often

BOULDER, Colo. (BRAIN) — If the bike industry has a $1 million question, it is this: How do we get more people riding?

Counter Opinion: No ’Idaho Stop,’ please

Editor’s note: Ray Keener is a long-time contributor to BRAIN and does a lot of other things in the bike industry. The thoughts expressed here are Keener’s personal opinions and not those of any organization or entity he represents. I read Walt Seifert’s opinion piece in favor of the Idaho Stop on the BRAIN site this week

SRAM CEO Stan Day signs Camber Outdoors pledge

SRAM commits to make gender diversity a priority. CHICAGO (BRAIN) — Stan Day, the president and CEO of SRAM, has signed Camber Outdoor’s CEO Pledge, which calls on CEOs to “commit to promote the participation of and leadership opportunities for women at my company.” The Pledge calls on CEO’s to communicate the commitment to employees and customers, develop recruiting practices that reflect the goal and track benchmarks, among other commitments.  Day said, “we are excited to have developed a specific focus and internal effort led by the SRAM Women’s Leadership Committee to make our environment more friendly to women and to improve our female applicant pool.

Nuun upgrades sports drink formulas to be plant-based

SEATTLE (BRAIN) — Nuun has updated the formula of its sports hydration products, Nuun Active and Nuun Energy. The new formulas are certified vegan, gluten-free, dairy-free, and soy-free and they are tested by a third party to be certified as ” Informed-Choice Trusted By Sport ,” which ensures they do not contain substances that are banned by athletic organizations.

Vuarnet appoints JAM Collective as PR agency for US

NEW YORK (BRAIN) —?The French sunglass brand Vuarnet has appointed the JAM Collective as its PR agency of record for the U.S. market

PeopleForBikes and Verde represented on Colorado outdoor industry advisory group

DENVER (BRAIN) — The bike community has a voice in Colorado’s new Office of Outdoor Recreation, a state office that was created this year. Representatives from PeopleForBikes and Verde Brand Communications (which represents several bike industry brands) are on the office’s new advisory group, which was announced Monday.

Easton & Race Face drop a bomb with new droppers

Easton and Race Face are tossing their collective hats into the highly competitive dropper post market with the all-new Haven and Turbine co-branded seatposts.

The posts’ 495g claimed weight (30.9mm x 440mm x 150mm, without lever) is inline with their main rivals but we’re most intrigued with the claims of best-in-class reliability. Hopefully this isn’t just another fancy sleight-of-hand trick, and they really are the dropper seatposts you’ve been looking for.

The new seatposts – which are identical except for branding – will use a novel internal mechanism with up to 150mm of travel that Easton and Race Face say will greatly boost reliability over the competition. The shared design features a purely mechanical device to lock the post in place but a hydraulic actuator based (at least in concept) on a mountain bike disc brake.

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Tucked away inside the new Easton and Race Face dropper posts is a novel hydraulic-mechanical hybrid locking system

“The lock mechanism to hold the post in a given position uses a hydraulic system similar to disc brakes but instead of the pistons pushing in, they are pushing out,†said Easton marketing director Craig Richey. “We have found this to be an extremely reliable and strong way to lock the post – tested with over 800lb of force when locked – in a given position and there is no mushy feel when sitting on the post, a common dropper post issue.â€

You can read more at BikeRadar.com

ZG Collective to distribute Germany’s Melon Helmets in U.S.

ASPEN, Colo.

UK retailer Halfords buys Boardman Bikes

Retail chain has sold a special series of Boardman models for years. REDDITCH, United Kingdom (BRAIN) — The U.K