Fyxation Bicycle Co. buys Pedal Milwaukee Building

MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand’s design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, the building’s previous owner. Schuler, a former Olympic cyclist and founding member of the 7-Eleven Cycling Team, bought the building in 2011 and had always intended to make the building a hub for cycling-related businesses

Trek to host cyclocross World Cup at its headquarters this fall

WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company’s headquarters since 2013, will become a UCI World Cup event this year. The prestigious World Cup series will once again kick off in the U.S.

Industry vet relocates and expands cargo bike shop

MADISON, Wis. (BRAIN) — When industry veteran Tim Staton purchased his first cargo bike, a Larry vs. Harry Bullitt, a few years ago, he had no idea his career path was about to change.

Olympic triathlon winner Gwen Jorgensen to speak at Friday’s Wisconsin Bike Fed Saris Gala

MADISON, Wis. (BRAIN) — Team USA gold medal triathlete Gwen Jorgensen will speak at Friday night’s 13th annual Saris Gala to benefit the Wisconsin Bicycle Federation here.

Court pares Split Pivot’s legal costs in failed suit against Trek


Massachusetts is big winner while Wisconsin loses spots in latest Bicycle Friendly State rankings

BOSTON (BRAIN) — Massachusetts jumped from 10th to fourth in the latest League of American Bicyclists’ Bicycle Friendly State rankings. The Bay State made the leap — the most notable positive change at the top of the rankings — in part thanks to the passage of a new transportation bond that commits $400 million for bike and walk projects in the next five years. Pennsylvania and Utah also made improvements, with Utah moving up from eighth to fifth this year and Pennsylvania from 19th to 12th

Milwaukee’s Ben’s Cycle announces new hires and promotions

MILWAUKEE (BRAIN) —?Ben’s Cycle has recently made several key hires and promotions. The store, which dates to 1928, is owned by?Vince Hanoski, the grandson of Ben Hanoski, who began the business out of his basement.

Trek match program raises $50k for World Bicycle Relief, continues through July 31

WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle’s match program this month. The Wisconsin bike company agreed to match the first $50,000 in donations to the organization in July. WBF reckons the program will pay for 700 bikes to help African students get to school and help make villagers’ lives easier

Endurance House opens fifth store in Georgia

ALPHARETTA, Ga. (BRAIN) — Endurance House, a specialty retailer catering to triathletes, runners and walkers, has opened its first store in the Southeast. The new store in the Atlanta area joins four other stores in Wisconsin, California and Colorado

New NICA leagues planned for Alabama and Virginia this year

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association said Alabama and Virginia are the next states to create a high school mountain bike league this year. The two states join Wisconsin as the three states joining NICA this year; the organization now has 13 leagues