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Sea Otter 2018: Brands return after absence; e-MTBs make their mark

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic opened Thursday with an expo that includes more than 500 booths representing nearly 900 brands and covering 165,000 square feet of space at Laguna Seca Raceway

Frog launches USA Cycling co-branded youth bikes

MONTEREY, Calif. (BRAIN) — Frog Bikes, which announced a three-year agreement with USA Cycling last year , is introducing a line of USA Cycling and Frog co-branded bikes at the Sea Otter Classic this week

MRP hires Rob Aguero as manager of sales and business development

GRAND JUNCTION, Colo. (BRAIN) — Mountain Racing Products has hired industry veteran Rob Aguero to its sales team.

NICA announces 2018 Corporate Booster Club members

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has announced new industry partnerships for 2018 through its Corporate Booster Club.

Yamaha releases details of upcoming US e-bike line

CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp. USA has released details of its Class 1 e-bike line, which will be available in the U.S

By admin on April 5, 2018 | Safety
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Sporting goods giant, Decathlon, taking another stab at US market

The France-based chain, with more than 1,300 stores globally, will offer its house-brand B'Twin bikes at U.S.

The Wright Brothers Foundation wants to license its trademark to bicycle businesses

The foundation has previously licensed its mark to companies including Shinola. Now it's looking for partners who make or sell other bike products, including retailers. DAYTON, Ohio (BRAIN) — The Wright Brothers USA, the commercial arm of The Wright Brothers Family Foundation, has launched a new program offering businesses the license for the name of The Wright Brothers on bicycles, equipment and accessories, as well as bicycle-related businesses like stores and touring companies

Rotor America adds Joel Sehloff as West Coast tech rep

SALT LAKE CITY, Utah (BRAIN) — Rotor America has increased its IBD technical support with the hire of Joel Sehloff as West Coast tech rep. Sehloff wrenched at Wisconsin and Utah-area bike shops and raced road and mountain bikes before coming to Rotor America.

Just Ride LA reopens as a Giant Partner Store

LOS ANGELES (BRAIN) — Just Ride LA, a store that started in a garage in 2006, has been remodeled and has reopened as a Giant Partner Store.

Ergon launches women’s saddle line with demo series

BOULDER, Colo.