upper-midwest

Erik’s agrees to buy Rasmussen Bicycle Shop in West Des Moines

WEST DES MOINES, Iowa (BRAIN) — Erik’s Bike Shop, which has more than two dozen locations across the Upper Midwest, expects to have its first location in Iowa soon, with an agreement to buy Rasmussen Bicycle Shop in West Des Moines. The transaction is expected to be finalized on May 9. Headquartered in Bloomington, Minnesota, Erik’s other locations are in Minnesota, Kansas, Illinois, and Wisconsin

Marin and Hawley-Lambert form sales partnership

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes, Inc., and Hawley-Lambert have announced a new sales partnership for all IBD sales in the U.S. Hawley-Lambert sale reps are now representing the Marin brand, while Marin will continue to stock bicycles at its warehouses in Southern California and New Jersey, maintain some of its regional sales reps, and continue to handle fulfillment, credit programs, warranty and other functions

Yuba hires new sales agency in Upper Midwest/Great Lakes

INDIANAPOLIS (BRAIN) — Yuba Bicycles has hired a new sales rep agency for the Upper Midwest and Great Lakes region. Bob Sharpe of PedalFree.net will sell Yuba’s lineup of cargo bikes in Wisconsin, Illinois, Indiana, Iowa, Michigan, Ohio, Kentucky, Tennessee and western Pennsylvania. PedalFree specializes in transportation bicycles, and Sharpe is a certified instructor of the League of American Bicyclists’ Smart Cycling curriculum

Mavic Inc. hires reps and promotes Walker as Vestal departs

HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager