Jamis and Nirve add sales staff in Southwest and Northern California


Bike magazine promotes Nicole Formosa to editor-in-chief

CARLSBAD, Calif. (BRAIN) – Bike magazine has promoted Nicole Formosa to editor-in-chief, and hired Travis Engel as gear editor. Formosa will occupy the top editor role after a four-year run as Bike’s managing editor

BRAIN Dealer Tour: Is Palisade the next big MTB destination?

PALISADE, Colo. (BRAIN) — BRAIN’s Dealer Tour braved rain and even a bit of snow pedaling about 20 miles from Grand Junction to the small town of Palisade on Thursday, visiting the town’s Rapid Creek Cycles & Sports. While Palisade is best known now for its wineries and its peaches, the town could become one of the major mountain biking destinations in a few years, if the owners of Rapid Creek have any say in it.  The store is owned by  Scott Winans and  Rondo  Buecheler. Buecheler was the founder of Over The Edge Sports in Fruita, Colorado, (where the Dealer Tour visited Wednesday) where he helped build the trails and biking community that made Fruita one of the most popular mountain bike destinations in the country. In Palisade, he has similar plans.

World Cycling Forum finalizes agenda

PORTO, Portugal (BRAIN) — The inaugural World Cycling Forum, set for June 7 and 8 in Porto, Portugal, will focus on “consumer centricity and increasing speed to market,” organizers stated.

Portland State launches online survey to study e-bike use in North America

PORTLAND, Ore. (BRAIN) — Four years after its pioneering survey of e-bike riders in North America, Portland State University has launched a second online survey to gauge how the market is maturing. “We want to see how things have changed,” said John MacArthur, sustainable transportation program manager at the university.

Carbon bike repair service, Broken Carbon, expands and offers wholesale pricing

BOULDER, Colo. (BRAIN) — Broken Carbon, which repairs and refinishes carbon bike frames, has expanded its staff, hiring composites expert Cameron Frazer as its lead repair technician. “Cameron has extensive knowledge with composites backed by undergraduate and graduate degrees in mechanical engineering from the University of Auckland

Gates hires Ben Castaneda as technical support specialist

DENVER (BRAIN) —  Gates Corporation has hired Boo Bicycles’ former chief technical officer, Ben Castaneda, as a technical support specialist in the company’s bicycle division. Castaneda will oversee OEM support, service, warranty and special projects for Gates Carbon Drive’s North American market. Castaneda, 27, worked at Boo from 2014 to 2017 as operations manager and chief technical officer, managing all U.S.

Industry veteran Blair Clark to lead Canyon US; German brand sets up California office

Canyon staffs up as it preps for U.S. entry KOBLENZ, Germany (BRAIN) — Canyon Bicycles GmbH has made several key hires in the U.S. as it prepares to begin selling direct to consumers in late summer

IRC looks to rebuild its brand in the US market among younger riders

TAIPEI, Taiwan (BRAIN) — For mountain bikers over 40, MTB tires from IRC were a “must have” back in the 1990s. But the Japanese company and its bicycle tires disappeared from the U.S. market after a disastrous fire at its South Korean factory pushed the company out of the market

Chris Kegel, influential Milwaukee retailer and industry leader, dies at 63

MILWAUKEE, Wis.— Chris Kegel, owner of the Milwaukee retail chain Wheel & Sprocket and a longtime advocate for cycling, died Tuesday after a months-long struggle with bile-duct cancer.