unique

Raffle of handmade custom bikes to benefit Sierra Buttes Trail Stewardship

GRAEAGLE, Calif.

Pivot Cycles hires John Pentecost in international sales and Ron Koch in media relations and content

TEMPE, Ariz.

Velotooler adds mechanic-filtering features to its platform

HAMDEN, Conn.

Rossignol to launch mountain bike line in spring

PARK CITY, Utah (BRAIN) — Rossignol Group, which recently bought Time Sport and Felt Bicycles, will launch its first line of Rossignol-branded mountain bikes next spring. In announcing the purchase of Felt this year,  the French-based ski giant said it would work with the company to develop the line. The bike line will be distributed through Rossi’s ski retail and ski rental retailers.  “Rossignol’s consumer franchise is active in the outdoors well beyond the winter months, as are our retail and rental business partners,” said Francois Goulet, the president of Rossignol Group North America.  “Given our relationships with those partners, a strong understanding of modern year-round resort operations, and recent acquisitions within the Group, we have the unique ability to offer not only a compelling business opportunity, but a product offering worthy of the Rossignol brand

Lopes and McCormack release third edition of Mastering Mountain Bike Skills

CHAMPAIGN, Ill. (BRAIN) — Human Kinetics has released a new edition of the popular mountain bike skills book, Mastering Mountain Bike Skills.

Lopes and McCormack release third edition of Mastering Mountain Bike Skills

CHAMPAIGN, Ill. (BRAIN) — Human Kinetics has released a new edition of the popular mountain bike skills book, Mastering Mountain Bike Skills. Written by world-champion racer Brian Lopes and renowned riding coach Lee McCormack, the book includes elite perspectives, real-life race stories, and their own successful techniques to help riders of all styles and levels build confidence and “experience the full exhilaration of the sport.” The book is intended as a guide for all mountain biking disciplines, including enduro, pump track racing, dual slalom, downhill, cross-country, fatbiking, and 24-hour races.

Renowned Belgian brands Ridley, Merckx merge

PAAL-BERINGEN, Belgium (BRAIN) — Race Productions NV, parent company of Ridley, is taking over Belgian brand Eddy Merckx. In a press release, Bart van Muylder, CEO of Diepensteyn NV and owner of Eddy Merckx Cycles, said that the company’s limited scale has had a negative impact on its purchase and sales prices. “As a small player in the industry, we simply do not carry enough weight internationally to attract the strongest distribution partners,” he said

Felt Bicycles promotes Michael White

IRVINE, Calif. (BRAIN) — Felt Bicycles has promoted Michael White to senior marketing and communications manager.

Bike industry leaders call Trump’s Paris accord decision ‘embarrassing’ and ’short-sighted’

MORGAN HILL, Calif. (BRAIN) — Leaders of two of the largest bike brands are speaking out publicly about President Trump’s decision to pull out of the Paris climate accord.  Trek Bicycle’s CEO John Burke tweeted about the decision on Thursday, calling Trump’s move “embarrassing.” Specialized made a post on its Facebook page Thursday afternoon, soon after Trump announced his decision.

Giro partners with Fabric to produce a Grinduro event in the UK

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has partnered with Fabric to produce a Grinduro event in the UK this July. The event, open to 400 riders, will be held on the Isle of Arran in Scotland.  “We’re proud to be a presenting sponsor of Grinduro and to help bring this unique event to Scotland,” said Neil Cousins, global marketing manager for Fabric, a Dorel Sports brand