New and returning sponsors support Arthritis Foundation’s California tour

LOS ANGELES (BRAIN) — The Arthritis Foundation’s California Coast Classic Bike Tour fundraising ride will depart from San Francisco on Sept. 9 backed by presenting sponsor Amgen and a host of industry and non-endemic sponsors. Biotech company Amgen is the longstanding lead sponsor of the Foundation’s eight-day fundraising ride, and the company also recruits a team to fundraise and ride it.

Assos opens US office in Salt Lake City

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland has established a new U.S. office in this city’s East Central neighborhood. The new facility has 2,200 square feet of space and houses Assos’ U.S.

In rain and sun, the BRAIN Dealer Tour comes to Colorado’s Grand Valley

GRAND JUNCTION, Colo. (BRAIN) — The BRAIN Dealer Tour is visting stores and suppliers here this week, pedaling between stops in glorious sun and cold rain. So far

BRAIN Dealer Tour of the Grand Valley kicks off Tuesday

GRAND JUNCTION, Colo. (BRAIN) – Bicycle Retailer & Industry News staff is returning to Colorado, but this time editors and sponsors will visit shops in Grand Junction, Fruita and Palisade.

Your shop on the big screen: Portland’s bike film festival wants IBD footage

PORTLAND, Ore. (BRAIN) — Do you have some compelling video footage from your store, showing how brick-and-mortar bike shops can be the center of their local community bike culture? Portland’s Filmed by Bike film festival wants to hear from you. The May festival, which started in 2003, is now three days long and also goes on the road nationally, with one-night showings in about 20 cities last year

Velotooler app up and running, adds insurance and new partnerships


Greg Siple, co-founder of Adventure Cycling, retires

MISSOULA, Mt. (BRAIN) — Greg Siple, Adventure Cycling Association’s co-founder and art director of 40 years, will retire on Jan. 29

Specialized launches new Roval wheels at Tour Down Under

MORGAN HILL, Calif. (BRAIN) — At the Tour Down Under this week, Specialized is launching a new range of Roval wheels, being used by the Bora-Hansgrohe and Quick-Step Floors teams.

Pinarello launches new Dogma F10

TREVISO, Italy (BRAIN) — Pinarello has launched the latest iteration of its Dogma road bike, the Dogma F10, which is being debuted by Team Sky at the Tour Down Under, which starts Friday. The F10 maintains the Dogma F8 all-around road bike characteristics, with increased stiffness, reduced aerodynamic drag and reduced weight. It has the same geometry as the F8.

Wilcockson recognized by cycling journalists’ association

Peloton's editor at large was given the AIJC's Outstanding Achievement in the field of Cycling Journalism Award.