summer

Gatorade reformulates its endurance product for lighter flavor

CHICAGO (BRAIN) — Gatorade has launched Gatorade Endurance Formula. The new formulation contains no artificial sweeteners or flavors and has a lighter flavor designed for athletes training and racing for prolonged periods of time. In addition, Gatorade Endurance Formula now offers a multi-carbohydrate blend to help endurance athletes improve performance and lower the risk of stomach discomfort during a hard (2.5 hours plus) training session or race compared to a single type of carbohydrate

PeopleForBikes launches consumer campaign to inspire people to get out and ride

BOULDER, Colo. (BRAIN) — PeopleForBikes today launched its latest consumer campaign, Bike Days of Summer, with the goal of motivating more ridership this summer

Emerald: Soft Interbike, OR Summer shows expected to impact revenue

Company seeks growth through acquisitions in consolidating trade show industry. SAN JUAN CAPISTRANO, Calif.

Timbuk2 to hold Summer Sessions events at its stores through September

SAN FRANCISCO (BRAIN) – Starting today, San Francisco-based bag maker Timbuk2 will host a series of nationwide events the company hopes will inspire urban adventures in Chicago, New York, Denver, Portland, San Francisco, Seattle, Toronto and Venice, California. These Summer Sessions events will take place through September in its stores and include special deals, beer tastings and margaritas made with human-powered bike blenders.

Marin launches new mountain bike with Naild suspension design

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss.  The Marin Wolf Ridge has 160 mm of travel and the company said the design allows it to be an everyday ride in all conditions

Showers Pass becomes exclusive apparel sponsor of IMBA in multi-year agreement

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.

Showers Pass becomes exclusive apparel sponsor of IMBA in multi-year agreement

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team

Cycling computer brand OMATA hires Shaffer as marketing chief

VENICE, Calif.

IMBA relaunches Model Trails program

BOULDER, Colo. (BRAIN) — After a year on hold, IMBA is relaunching its Model Trails program, which recognizes outstanding mountain bike trails and locations. Trails are awarded with Epic designations and gold, silver and bronze-level Ride Center designations

MTBparks.com launches annual ‘Best Bike Parks’ survey

JACKSON, Wyo. (BRAIN) — MTBparks.com has open its online reader survey that will determine the winners of the site’s 4th Annual Best Bike Parks Riders’ Choice Awards. The results will identify the top lift-served mountain-bike parks in eight North American regions: Western Canada, Eastern Canada, Northeast, Mid-Atlantic/Southeast, Midwest, Southwest, Northwest and Rocky Mountains.