Sea Otter 2018: Brands return after absence; e-MTBs make their mark

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic opened Thursday with an expo that includes more than 500 booths representing nearly 900 brands and covering 165,000 square feet of space at Laguna Seca Raceway

Italian Pavilion returns to Sea Otter expo, highlighting nation’s brands

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday.

Yamaha releases details of upcoming US e-bike line

CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp. USA has released details of its Class 1 e-bike line, which will be available in the U.S

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CrankTank adds sponsors and plans for Draft Meetup for Media Summit

KETCHUM, Idaho (BRAIN) — CrankTank has announced two new brand sponsors for its June Impact Media Summit in Sun Valley. The event organizer also announced that Sun Valley-based endurance rider Rebecca Rusch and bike media veteran Zap Espinoza will participate in a PeopleForBikes Draft Meetup event planned for the closing evening of the Summit

Shootout on E-Mountain takes Demo-goers’ pulse on e-MTBs


PeopleForBikes arranges for Congress members to visit bike industry

BOULDER, Colo. (BRAIN) — In August during the Congressional recess, PeopleForBikes arranged for 19 meetings in 11 states between retailers and other members of the bike industry and Congress members and their staff.  The visits were part of the organization’s summer campaign designed to showcase the economic impact of bike businesses.

Gatorade reformulates its endurance product for lighter flavor

CHICAGO (BRAIN) — Gatorade has launched Gatorade Endurance Formula. The new formulation contains no artificial sweeteners or flavors and has a lighter flavor designed for athletes training and racing for prolonged periods of time. In addition, Gatorade Endurance Formula now offers a multi-carbohydrate blend to help endurance athletes improve performance and lower the risk of stomach discomfort during a hard (2.5 hours plus) training session or race compared to a single type of carbohydrate

PeopleForBikes launches consumer campaign to inspire people to get out and ride

BOULDER, Colo. (BRAIN) — PeopleForBikes today launched its latest consumer campaign, Bike Days of Summer, with the goal of motivating more ridership this summer

Emerald: Soft Interbike, OR Summer shows expected to impact revenue

Company seeks growth through acquisitions in consolidating trade show industry. SAN JUAN CAPISTRANO, Calif.

Timbuk2 to hold Summer Sessions events at its stores through September

SAN FRANCISCO (BRAIN) – Starting today, San Francisco-based bag maker Timbuk2 will host a series of nationwide events the company hopes will inspire urban adventures in Chicago, New York, Denver, Portland, San Francisco, Seattle, Toronto and Venice, California. These Summer Sessions events will take place through September in its stores and include special deals, beer tastings and margaritas made with human-powered bike blenders.