sports

Toys ’R’ Us bankruptcy pummels Dorel Sports’ first quarter

Weather also slowed the start to bike sales in spring, company says.

Ten major bike companies join Trek, Ford and Tome on bicycle-to-vehicle technology advisory board

INDIANAPOLIS (BRAIN) — Some bike and e-bike heavy hitters are joining Trek and Ford in helping create safety standards related to bicycle-to-vehicle communication.   For nearly a year,  Trek has been working with the software company Tome and Ford  on developing the so-called B2V technology, which uses artificial intelligence to evaluate and identify safety measures at specific vulnerable roadway locations.

Vista Outdoor to sell Bell, Giro and Blackburn, along with firearms brands

CEO says canceled orders over firearms controversy had little effect on the company and that its plan was in development long before the dispute. FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc.

Club Ride adds new sales organization in New England

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has added a new independent sales organization in New England: GPM Sports Group. GPM is headed up by Andrew Ewas and Matthew Shoemaker

Amer’s Mavic/Enve sales slump 12 percent in Q1

HELSINKI (BRAIN) — Sales in Amer Sports’ cycling division, comprising the Mavic and Enve brands, were down 12 percent in local currencies in the first quarter, to 32.1 million euros ($38.9 million). The company said its cycling sales were “adversely impacted by lower OEM orders.” Amer’s total sales were up 1 percent in the quarter, to 664.2 million euros

NSGA records one-year decline in youth team sports participation

MOUNT PROSPECT, Ill.

Mavic’s Larry Burke leaves company to take a VP sales role at Polartec

BOSTON (BRAIN) — Larry Burke, an 18-year veteran at Mavic, has had a front-row seat during some of the most tumultuous changes in the global wheel business.

Sporting goods giant, Decathlon, taking another stab at US market

The France-based chain, with more than 1,300 stores globally, will offer its house-brand B'Twin bikes at U.S.

Latest NSGA report shows ’Wheel Sports’ participation is flat

MOUNT PROSPECT, Ill. (BRAIN) — Early figures from the 2018 edition of the National Sporting Goods Association’s Sports Participation in the U.S. report shows participation in the study’s “Wheel Sports” category, which includes cycling, remains flat, up just 0.1 percent over the prior year

Fyxation Bicycle Co. buys Pedal Milwaukee Building

MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand’s design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, the building’s previous owner. Schuler, a former Olympic cyclist and founding member of the 7-Eleven Cycling Team, bought the building in 2011 and had always intended to make the building a hub for cycling-related businesses