Rotor America hires Joe Hanrahan as inside sales lead

SALT LAKE CITY — Rotor America has hired Joe Hanrahan as its inside sales lead. Hanrahan will work out of the company’s North American headquarters in Salt Lake City. Hanrahan most recently worked as an outside sales rep for Shimano, and has worked in various bicycle shops in Colorado and Utah.

Rotor selects Gin Huat for distribution in Malaysia

MADRID (BRAIN) — Rotor Bike Components has named Gin Huat Cycle Trading as its distributor in Malaysia and Singapore. Established in 1985, Gin Huat is the official distributor of cycling brands including Fuji, Intense, Fox, Maxxis, CatEye and others.? “We are very excited to sign up with Rotor and leverage our network to ensure substantial growth for both companies,” said Tan Soo Men, managing director for Gin Huat Cycle Trading. Gin Huat has recently received its first shipment of Rotor stock, which includes mountain bike and road products

Rotor hires Iglesias as creative director

MADRID (BRAIN) — Rotor Bike Components has named Sergio Iglesias creative director. In his new role, Iglesias will be in charge of Rotor´s brand identity, its visual presence in the marketplace, and the brand´s long-term creative direction.

Saddleback to distribute Rotor in UK starting in January

MADRID?(BRAIN) —?Rotor Bike Products will be distributed in the United Kingdom by Saddleback, starting Jan. 1

Hands-on with Rotor’s new Uno hydraulic road groupset

Rotor readily pokes fun at itself in regards to the new Uno road groupset, rightfully calling it “one of the worst kept secrets in cycling.†That the group was in development may not have been in question but how exactly it works has been anything but clear – until now. We sat down with Rotor engineering manager David Martinez and got the full scoop on Uno’s oil-filled guts.

Martinez says that Uno will be “the lightest complete disc brake road groupset†when it eventually hits the market in spring 2016. Much of the weight savings comes from the use of lightweight aluminium alloys and liberal helpings of carbon fiber but it’s the hydraulic actuation system that ultimately puts it over the top. Rotor has yet to quote exact figures – either for pricing or weight – but low-pressure hydraulic line and oil is certainly lighter than equivalent lengths of steel cable and housing.


The indexing mechanisms are located in the derailleurs, not the levers

Unlike Acros’ A-GE mountain bike transmission – which uses two hydraulic lines per derailleur – the Rotor Uno setup uses just one. Each serves the same function as the cable does in a conventional transmission, moving the derailleur cage inward out back and outward up front. Strong mechanical springs handle the return motion.

Whereas conventional transmissions house the gear indexing functions in the levers, however, Uno relocates them to the derailleurs using a system called HyStep. The mechanism – at least for the rear – is somewhat similar to a geared ratchet wheel (or wristwatch internals) with discrete positions for each cog. Adjustment is apparently brutally easy, too: just set the derailleur’s adjustment ‘window’ to match up with the cassette sprocket positions, and then lock the assembly in place.

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Rotor to show hydraulic road group at Eurobike

MADRID (BRAIN) — At Eurobike next week, Rotor Bike Components will debut a new road bike group that includes hydraulic-activated shifting and braking. The Spanish component brand work with Magura on the brakes

Rotor hires Tarlton to lead global marketing

MADRID (BRAIN) — Chris Tarlton has joined Rotor Bike Components as general marketing manager, overseeing development of the brand’s image worldwide. He comes to Rotor from Spanish digital marketing agency SrBurns, where he was head of strategy and innovations. Tarlton previously was head of marketing for Trek Spain for eight years, managing the Trek, Gary Fisher and Bontrager brands.

Shimano says Trek recall includes bikes equipped with its levers

Company says QRs are safe when used correctly. IRVINE, Calif

Rotor launches crank axle-based power meter, lowers pricing on previous meters

MADRID (BRAIN) — Creating a new category in the power meter market, Rotor Bike Components has introduced the INpower meter, which is integrated into the axles of the Spanish brand’s cranksets.  INpower measures data from the cyclist’s left leg and is available in any 30-millimeter Rotor crank not just for road, but also for mountain, ’cross and triathlon/TT. “We wanted to create a power meter that overcame current trends in power meter technology and could be transferred to other disciplines,” said Pablo Carrasco, head of research and development at Rotor and INpower’s inventor

Rotor offers consumers 30-day trial of oval Q-Rings

MADRID (BRAIN) — Rotor Bike Components is rolling out an expanded global program offering consumers a 30-day trial of any of the Spanish company’s Q-Ring oval chainrings for road, triathlon, mountain and cyclocross. The “TryQ” program — which builds upon a previous Rotor trial initiative with a multimedia campaign that includes videos, testimonials, a microsite and a white paper  — is valid for all Q-Ring models except special editions. The trial is offered through Rotor’s brick-and-mortar retailers and will not be available from online sellers