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PeopleForBikes and Bicycle Blue Book collaborate to promote National Trade-in Your Bike Month

BOULDER, Colo. (BRAIN) — Bicycle Blue Book and PeopleForBikes are promoting a self-declared National Trade-in Your Bike Month in June. PeopleForBikes recently promoted bike trade-ins on its blog and included Bicycle Blue Book’s directory of retailers who participate in its trade-in program

Rotor opens office to grow brand in U.S.

BOULDER, CO (BRAIN) — Looking to expand its North American business, Spain’s Rotor Bike Components has opened a U.S. brand management office and will launch a new multichannel distribution model stateside. The new Boulder office will initially be staffed solely by eight-year Rotor veteran Philip Lucas, who has previously served as global market development and sales manager, among other roles with the Spanish component brand