program

PeopleForBikes and Bicycle Blue Book collaborate to promote National Trade-in Your Bike Month

BOULDER, Colo. (BRAIN) — Bicycle Blue Book and PeopleForBikes are promoting a self-declared National Trade-in Your Bike Month in June. PeopleForBikes recently promoted bike trade-ins on its blog and included Bicycle Blue Book’s directory of retailers who participate in its trade-in program

Hubway Is Dead Long Live Blue Bikes

Blue Cross Blue Shield of Massachusetts will pay nearly $20 million to turn the Boston area’s Hubway bike share system into Blue Bikes and expand the program with more than 1,000 new bikes and more than 100 new rental stations across the region.

“Blue Cross is committed to helping Massachusetts residents lead healthy lives, and this program is a way to bring that to life,” said Jeff Bellows, vice-president of corporate citizenship for BCBS. “Being a health-care company, it’s in line with what we want to do.”

BCBS will pay $18 million over six years to be the sole sponsor of the bike share system, which will be renamed Blue Bikes. The money will be used in part to fund a nearly 50 percent increase in bikes — by the end of 2019, there will be 3,000 Blue Bikes on the streets, up from 1,800 today — and add more than 100 new stations across Boston, Cambridge, Brookline and Somerville. The expansion will bring more service to underserved parts of the city, Bellows said.

“Communities like Mattapan, Dorchester, Roxbury, they’re going to get additional access to these bikes,” he said. (via)

While I wish it was more of a public system, maybe tax based, but sure I will siphon off some of the obscene profits BCBS is making to fund bike share programs.

The best part of this is that Hubway/Blue Bikes will continue, and it will expand into areas that have not been served by it so far.

Santa Cruz’s ‘Oregon Trail Tax’ riffs on state’s new bike tax to raise money for mountain bike trails

SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has responded to Oregon’s controversial new bicycle tax with a promotion that promises to deliver thousands of dollars to mountain bike projects across the state. The company is dubbing its program “The Oregon Trail Tax.” Santa Cruz will match the $15 per bike tax customers pay on every Santa Cruz and Juliana bike sold in the state starting Sept.1 and for the remainder of 2017.

NBDA names America’s Best Bike Shops for 2017

LAFAYETTE, Colo.

The Mann Group adds sales rep workshop to Mann U

ASHEVILLE, N.C. (BRAIN) — The Mann Group has added a new workshop for bike industry sales reps to its Mann U offerings

BicycleBlueBook.com expands business development team

SAN JOSE, Calif.

Fox Racing supports IMBA’s instructor certification program

BOULDER, Colo. (BRAIN) — Fox Racing is continuing its support of International Mountain Bicycling Association’s Instructor Certification Program for the third year “Fox Racing wants to help our sport grow and understands that certified instructors play an important role in bringing new riders into the community and showing them the ropes,” said Tammy Donahugh, IMBA’s instructor certification program manager. IMBA launched the program in 2013 to offer professional training and certification for individuals who lead group rides or teach mountain bike skills clinics.  Fox Racing outfits IMBA Instructor Trainers and supports new instructors

Bicycle Blue Book’s trade-in program expands into Performance and other major retailers

SAN JOSE, Calif. (BRAIN) — All 106 Performance Bicycle stores are now accepting used bike trade-ins via Bicycle Blue Book’s program, which provides customers with store credit in exchange for their old bikes, which are shipped to BicycleBlueBook to resell.  About 1,200 bike shops in the U.S. are now using the program, said Ira Becker, the president of Bicycle Blue Book

New startup links cyclists with global rentals, accommodations and events

TAIPEI, Taiwan (BRAIN) — It’s a bold concept.

Diamondback launches new consumer direct program, ReadyRide

The Accell brand is promising easy consumer assembly, aggressive pricing and custom options. KENT, Wash