SRAM promotes Boost: wider front and rear axle spacing and matching drivetrain

CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages. Trek began using a 148mm thru axle on some mountain bike models last year. SRAM is building on that with a full system it calls Boost that involves the drivetrain and rear hub, as well as a 110mm front thru axle

French company shows ‘connected pedal’ at CES

LAS VEGAS (BRAIN) — A French company, Connected Cycle, is introducing a pedal with various electronic features, including the ability to track its location (and presumably the location of the bike it’s attached to) if stolen, as well as the bike’s  speed, route, incline, and calories burned. The pedal’s battery is charged by its use

Reed to sell Bike Europe to B2B Dutch publisher

AMSTERDAM (BRAIN) — Reed Business BV, owner of Bike Europe , plans to sell off the European trade magazine along with 16 other business-to-business magazines and brands to Dutch publishing house B+B Vakmedianet. The move will allow Reed to focus on data and information solutions, the company said in a press release. “Our parent company, Reed Elsevier, has successfully managed the transition from print to online publishing, and is now increasingly moving from digital content to decision-making tools,” said Rob Kolkman, CEO of Reed Business BV.

Mavic moving US headquarters from Mass. to Utah

HAVERHILL, Mass. (BRAIN) — Mavic Inc., the U.S.

Cane Creek, CamelBak and other bike companies make Outside’s Best Places to Work list

SANTA FE, N.M. (BRAIN) — Cane Creek Cycling Components was the only bicycle hardware manufacturer to make Outside magazine’s new list of the Best Places to Work. The employee-owned manufacturer, based near Asheville, North Carolina, was Number 90 on the list of 100 workplaces that magazine deemed cool.

Skratch Labs moves to larger facilities in Boulder

BOULDER, Colo. (BRAIN) — Skratch Labs has moved into a bigger facility with increased warehouse space and larger office areas

Colorado stage race sponsor develops celebrity Twitter feed and rewards safe spectators

DENVER (BRAIN) — FirstBank, a sponsor of this month’s USA Pro Challenge stage race in Colorado, is unveiling two novel ways to connect with the race and its fans. First, FirstBank is sponsoring a Tweeter feed that will include commentary from well-known cycling experts during the race

Bike biz continues to rebound for Dorel in Q2

MONTREAL (BRAIN) — Dorel Industries, parent company of Cannondale Sports Group and Pacific Cycle, which includes the Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and Sugoi brands, reported double-digit revenue growth in the second quarter across its bike segment.  The Canadian company said the segment’s revenue for the quarter, which ended June 30, was up 20.2 percent, reaching $286.2 million, up from $238.1 million for the same period in 2013. Gross profit was up 23.5 percent to $67.3 million, compared to $54.5 million in the second quarter of 2013

Accell: Good weather in Europe, sales of e-bikes prop overall profits

Company blames revenue dip in North America on severe winter and decline in overall market. HEERENVEEN, Netherlands (BRAIN) — Accell Group N.V. reported overall revenue gains for the first six months of the year.

Maxima Bike sponsors Summer Gravity Camps

SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in Whistler, B.C. “Maxima is stoked to be partnered with Summer Gravity Camps – the original freeride mountain bike camp