press-release

SRAM goes 1x for the road with new Rival 1 and Force 1 groups

MONTEREY, Calif. (BRAIN) — SRAM is introducing two single-chainring road groups for the 2016 model year, the Rival 1 and Force 1 groups (the previous cyclocross group, Force CX1, is now renamed Force 1). Both group borrow technology from the company’s mountain bike and cyclocross single-ring groups and are being aimed at gravel/adventure riders, as well as criterium, time trial, triathlete and fitness riders.

UCI to test road discs in two events this season, aiming for 2017 introduction

AIGLE, Switzerland (BRAIN) — The International Cycling Union (UCI) has decided to allow teams to test disc brakes in a limited number of road races this season and next, with an official introduction of road discs scheduled for the 2017 season.

Bike Co-op members to get monthly retail sales data from NPD Group

BOULDER, Colo.

Interbike working with local bike app developer My City Bikes

My City Bikes offers mobile apps tailored for entry-level riders in 130 U.S.

Bontrager releases bike tail light specifically for day time use

WATERLOO, Wis. (BRAIN) — Trek is releasing a new LED taillight that it said is specifically designed for daytime use

SRAM promotes Boost: wider front and rear axle spacing and matching drivetrain

CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages. Trek began using a 148mm thru axle on some mountain bike models last year. SRAM is building on that with a full system it calls Boost that involves the drivetrain and rear hub, as well as a 110mm front thru axle

French company shows ‘connected pedal’ at CES

LAS VEGAS (BRAIN) — A French company, Connected Cycle, is introducing a pedal with various electronic features, including the ability to track its location (and presumably the location of the bike it’s attached to) if stolen, as well as the bike’s  speed, route, incline, and calories burned. The pedal’s battery is charged by its use

Reed to sell Bike Europe to B2B Dutch publisher

AMSTERDAM (BRAIN) — Reed Business BV, owner of Bike Europe , plans to sell off the European trade magazine along with 16 other business-to-business magazines and brands to Dutch publishing house B+B Vakmedianet. The move will allow Reed to focus on data and information solutions, the company said in a press release. “Our parent company, Reed Elsevier, has successfully managed the transition from print to online publishing, and is now increasingly moving from digital content to decision-making tools,” said Rob Kolkman, CEO of Reed Business BV.

Mavic moving US headquarters from Mass. to Utah

HAVERHILL, Mass. (BRAIN) — Mavic Inc., the U.S.

Cane Creek, CamelBak and other bike companies make Outside’s Best Places to Work list

SANTA FE, N.M. (BRAIN) — Cane Creek Cycling Components was the only bicycle hardware manufacturer to make Outside magazine’s new list of the Best Places to Work. The employee-owned manufacturer, based near Asheville, North Carolina, was Number 90 on the list of 100 workplaces that magazine deemed cool.