Bicycle Blue Book’s trade-in program expands into Performance and other major retailers

SAN JOSE, Calif. (BRAIN) — All 106 Performance Bicycle stores are now accepting used bike trade-ins via Bicycle Blue Book’s program, which provides customers with store credit in exchange for their old bikes, which are shipped to BicycleBlueBook to resell.  About 1,200 bike shops in the U.S. are now using the program, said Ira Becker, the president of Bicycle Blue Book

Stages Cycling now shipping GPS head unit and training software

BOULDER, Colo. (BRAIN) — Stages Cycling is now shipping Stages Dash and Stages Link — a GPS bike head unit and a cloud-based training software system, respectively

Bosch’s new ‘eMTB Mode’ automatically switches between assistance modes

IRVINE, Calif. (BRAIN) – Bosch has launched a new trail riding feature for its Performance Line CX. This new feature, called eMTB mode, will automatically change between assistance modes depending on pedal pressure to optimize support on different types of terrain

Guru Cycles founder and managers launch new titanium bike brand and carbon repair business

MONTRÉAL (BRAIN) — Three former Guru Cycles employees, including Tony Giannascoli, the founder of Guru, have launched a new titanium bike brand called T-LAB and a carbon frame repair business, called Cycle Fx.

Marin launches new mountain bike with Naild suspension design

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss.  The Marin Wolf Ridge has 160 mm of travel and the company said the design allows it to be an everyday ride in all conditions

Polar announces new M460 bike computer with advanced power meter compatibility and Smart Coaching

KEMPELE, Finland (BRAIN) — Polar’s newest GPS bike computer features advanced power meter compatibilty and power metrics, as well as smart coaching and Strava Live Segments. The M460 features an black, fiber-like surface texture with improved button grip.  “Polar’s experience working with professional athletes and coaches helps us develop the necessary technology to make Polar M460 a reliable tool for athletes during various stages of their training sessions,” said Marco Suvilaakso, chief strategy officer of Polar.

Cannondale releases new Jekyll and Trigger mountain bike models

WILTON, Conn. (BRAIN) — Cannondale is introducing entirely new versions of its high performance, long-travel mountain bike models – Jekyll and Trigger. The Jekyll is for enduro racers, while Trigger is for aggressive all-mountain riders

Wren announces new French distributor and new OE spec for fat-bike fork

VALLEJO, Calif. (BRAIN) — Wren Sports has announced a new distributor in France and increased OE spec for its fat-bike suspension fork. Ultimate Cycle Distribution has been named Wren’s exclusive distributor for France.

Shimano grows S-PHYRE line with high-end apparel

OSAKA, Japan (BRAIN) — Following the introduction of high-end road and mountain bike shoes under the S-PHYRE brand last fall , Shimano is expanding the collection with performance cycling apparel including a racing skin suit, short-sleeve jersey, bib shorts, gloves and socks. WorldTour team LottoNL-Jumbo will race in S-PHYRE custom clothing and footwear this year. The company says the new apparel was designed using proprietary knowledge gained from Shimano’s acquisition of and studies with hundreds of pro riders with the goal to maximize power transmission

Niner offers new carbon gravel bike, the RLT 9 RDO

FORT COLLINS, Colo. (BRAIN) — Niner’s new RLT 9 RDO is a carbon-framed gravel bike that builds on the company’s RLT alloy bike, introduced in 2013.