Pirelli cuts OEM deal with Pinarello

MILAN (BRAIN) — Pirelli will provide its PZero Velo tires for all Pinarello’s Dogma F10 bicycles this season. “It is with the greatest pleasure that we announce this OEM agreement with one of the world’s most prestigious bike makers,” said Antonella Lauriola, COO of the Velo Pirelli business unit

NICA announces 2018 Corporate Booster Club members

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has announced new industry partnerships for 2018 through its Corporate Booster Club.

Toyota to carry Yakima accessories at auto dealerships nationwide

PLANO, Texas, and LAKE OSWEGO, Ore. (BRAIN) — Toyota and Yakima have established a partnership whereby the automaker’s customers now can purchase Yakima vehicle racks, bike, ski and boat mounts, cargo boxes, and other accessories directly from participating Toyota dealers nationwide

New investor helps Renovo deliver production wood frames

PORTLAND, Ore. (BRAIN) — Al Spinks’ investment in Renovo Bikes is helping the wooden frame maker double its production capacity and transition from custom to production frames.  Spinks is a Texas businessman who ordered a bike from Renovo, and later called to ask what he could do to get his bike more quickly. He talked to Renovo owner and president Ken Wheeler, who playfully answered, “bring money.” The following week Sprinks flew to Portland to visit Renovo’s shop. “As a longtime cyclist, I’d been following Renovo for several years and was blown away by the size of their operation, their technology, and of course, the performance of their bikes,” Spinks said.

Todson and Hutchinson enter exclusive importer deal


IMBA launches trail education and grant program with Walton Family Foundation

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association (IMBA) and the Walton Family Foundation are partnering to present new Trail Labs educational programming and matching Trail Accelerator grants to bring more trails to communities across the U.S

Lizard Skins acquires Oury Grips

AMERICAN FORK, Utah (BRAIN) — Grip and handlebar tape manufacturer Lizard Skins has completed a deal to acquire Oury Grips, which also makes grips for bicycles and powersports. Oury has been designing and manufacturing grips since 1968, while Lizard Skins celebrates its 25th anniversary in January. The acquisition came about when Oury managing partner Marta Schild decided to retire this year, after 30 years with the company.

Dirty City Cycle Supply to distribute Van Dessel Cycles in Canada

MENDHAM, N.J. (BRAIN) — Van Dessel Cycles has announced Dirt City Cycle Supply as their new exclusive Canadian distributor effective immediately. Dirt City Cycle Supply is run by Cliff Vallentgoed and Brent Ruelling, who own and manage the Red Bike retail store in Edmonton, Alberta.

Hawley-Lambert to distribute Pirelli bike tires in US and Canada

LEVIS, Québec (BRAIN) — Hawley-Lambert has reached a distribution agreement for the new Pirelli PZero Velo tire range, covering both Canada and the United States. The PZero Velo range will initially be available in three different versions, borrowing nomenclature from Pirelli’s F1 tires: silver for Road Racing, red for Time Trial and blue for the Four Seasons. “We chose to undertake collaboration with Hawley-Lambert for the Canadian and United States markets because of their proven experience and outstanding reputation,” said Johan Molenmaker, director of sales for Pirelli’s bicycle business

Endurance House begins working with

CHARLOTTE, N.C. (BRAIN)? —Endurance House, a 14-store retail chain, is now working with, an online marketplace for new, closeout and overstock bikes. Bike2020 provides a marketplace for bikes that are then picked up at brick-and-mortar locations.  “We are very excited that Endurance House has decided to come on board with with all 14 of their retail locations! We look forward to helping them better expose their brand and move some inventory through our partnership and platform,” said Marc Katz, the president of