NICA looking to earn $75k matching grant

BERKELY, Calif. (BRAIN) — Shimano/Pearl Izumi has already pledged $20,000 in the campaign by the National Interscholastic Cycling Association to earn a $75,000 matching grant from a Dick’s Sporting Goods program.

Top e-bike brands sign up for New Jersey media event


Saris opens voting on poster contest

MADISON, Wis. (BRAIN) — Saris Cycling Group has opened voting on Facebook for its fifth-grade cycling poster contest

Raleigh sponsors Trips for Kids North American program

SAN RAFAEL, Calif. (BRAIN) — Raleigh Bicycles is sponsoring the Trips for Kids North American program, and will donate 50 Talus 2.0 and Eva 2.0 mountain bikes to the program.

Todson stops Bike MS/Topeak promotion, apologizes to dealers


Cadence Cyclery opens second location as Giant Partner Store

HIGHLAND VILLAGE, Texas (BRAIN) — Dallas-Fort Worth area retailer Cadence Cyclery recently celebrated the opening of its second store, located 32 miles from its original location in McKinney, Texas. The new 4,000 square-foot shop opened as a Giant Partner Store in late November. Giant USA’s retail merchandising specialists worked with owner Chad Plumlee in the design of the store’s retail space to select flooring, lighting, wall coverings, graphics and messaging to highlight both the Cadence Cyclery and Giant brands.

Canadian bike brand hires ex-Saratoga builders, plans New York factory

TORONTO (BRAIN) — Start-up Canadian bike brand No. 22 Bicycle Company has hired four former employees of Saratoga Frameworks, which closed last week , and plans to open a production facility in upstate New York. The team will be led by Scott Hock and includes Frank Cenchitz as head welder, Caleb Sesselman as welder, and Bill McDonald in finishing and paint

Holland Cycles opens showroom in San Diego, hires new sales director

SAN DIEGO (BRAIN) — Holland Cycles has moved its headquarters into a 1,800 square-foot showroom in San Diego to showcase its custom bicycles. The showroom features a state-of-the-art fit center, a bike display area and a service and build area that has quadrupled the company’s previous capabilities

Gibb joins Mountain Flyer sales team

GUNNISON, Colo. (BRAIN) — Jason Gibb has joined Mountain Flyer Magazine ’s sales staff, the publisher announced this week. Gibb will be joining associate publisher Scott Leonard to help build online, print and sponsorship opportunities for the Gunnison, Colo.-based publication

Dave Maurer joins Giant as central region sales manager

NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired Dave Maurer as its central region sales manager, the company said