MBUK rides with mountain bike legend Shaun Palmer at the Forest of Dean

When MBUK went to ride with Shaun Palmer recently to find out more about his return to the sport as an ambassador for Intense Cycles, the opportunity to meet and ride with my biggest hero in mountain biking was finally right in front of me…


Shaun Palmer was one of the few mountain bikers who I idolised as a teenager. Not only is he a mountain bike legend, but one of action sport’s most iconic characters. He’s also someone well known for being as much of a bad ass as he is a hard ass, so I don’t mind admitting I was a little nervous at the prospect of meeting him – after all, this was someone I’ve looked up to since I was 17. Even now at 34, and having been privileged to meet most of the sport’s biggest stars, the aura of cool that surrounds Shaun Palmer is as strong for me as it’s ever been. I’ve even had a copy of Heckler (a US board and lifestyle mag) since ’99 with Palmer on the cover, and I won’t lie when I tell you I’ve watched ‘The Miserable Champion’ (a video biography about Palmer) a fair few times to boot.

Shaun Palmer and Intense Cycles – a synonymous relationship that is thankfully back in action and set to do some damage at the races with Shaun managing their Junior development team, helping young US riders to become the next Aaron Gwin or Neko Mulally.

You can read more at BikeRadar.com

Forest of Dean mountain bike demo days from Chain Reaction Cycles

Plannng to buy a mountain bike in 2015? Not based too far from the Forest of Dean? Here’s an opportunity you shouldn’t be missing out on.

Chain Reaction Cycles is holding two mountain bike demo days at the Pedalabikeaway trail centre in the Forest of Dean, on 14 and 15 March. Riders will be given the opportunity to test out the latest models from Cube, Nukeproof, Ghost and Vitus.

Pay £10 and you’ll get half a day of testing (9am-1pm or 1pm-5pm) or, for an extra fiver, you’ll be able to test bikes all day. An uplift will be on hand for those who want to try out longer-travel rigs, and every participant will leave with a Chain Reaction Cycle goodie bag.


You shouldn’t have to worry about packing lunch either; CRC will be hosting a barbeque to keep riders fuelled.

One thing though, BikeRadar accepts no responsibility for the financial ruin caused after a successful demo day!

Places are limited and participants will be chosen on a first come, first served basis. To register your place, visit the myraceentries website. Entries open at 5pm today (29 January).

You can read more at BikeRadar.com

SRAM hires Uwe Reichelt as European OEM sales director

CHICAGO (BRAIN) — SRAM has hired Uwe Reichelt as its European director of OEM sales. He fills the position vacated when Robert Priest left SRAM last June. Reichelt comes from Continental’s motorcycle division, where he was global head of sales, marketing, product management, and R&D since 2011.

Marzocchi signs Cyclone for distribution

LONG BEACH, Calif. (BRAIN) — Marzocchi Suspension USA has brought aboard Portland, Ore.-based Cyclone Bicycle Supply for distribution throughout North America.

GURU announces 2015 Academy training schedule


Bob South joins Action Bicycle’s outside sales force

CARLSTADT, N.J. (BRAIN) — Action Bicycle USA is expanding its outside sales force with the hiring of Bob South for the Michigan, Northern Indiana and Chicago territory.

Eric Carter joins Marin sales staff

Cedar Kyes moves north to manage the Pacific Northwest territory for Marin. NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc.

Outerbike Moab

Start: October 2, 2015 End: October 4, 2015 Location: Moab, Utah www.outerbike.com Outerbike offers the opportunity to test ride next year’s bikes and gear on world-class roads and trails in Moab, Utah. For three days, the world’s best bike and gear manufacturers will be set up at the Outerbike expo site. You can walk through and see next year’s innovations, pick a bike you’d like to try and take it for a ride.

Rolf Prima promotes Pete Moe to sales manager

EUGENE, Ore. (BRAIN) — Rolf Prima has promoted Pete Moe to sales manager, where he will also oversee international sales.

Next Fat Bike Summit planned for Wyoming in January

JACKSON HOLE, Wyo. (BRAIN) — The fourth annual Global Fat Bike Summit will be held here Jan. 23-25 at the Snow King Resort.  The event, sponsored by QBP,  brings together fat bike manufacturers, retailers, public land managers, advocates, and the public for educational conferences, demos, clinics, product displays, and races