Race Across America launching consumer festival at event start


NICA announces 2018 Corporate Booster Club members

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has announced new industry partnerships for 2018 through its Corporate Booster Club.

Toyota to carry Yakima accessories at auto dealerships nationwide

PLANO, Texas, and LAKE OSWEGO, Ore. (BRAIN) — Toyota and Yakima have established a partnership whereby the automaker’s customers now can purchase Yakima vehicle racks, bike, ski and boat mounts, cargo boxes, and other accessories directly from participating Toyota dealers nationwide

Vee Tire works with Thailand group to recycle tires into key rings

Program is intended to reduce poverty in Northern Thailand. ATLANTA (BRAIN) — Vee Tire Co.

Portland’s North St. Bags moves to new workshop

PORTLAND, Ore. (BRAIN) — North St.

Infinit Nutrition is official nutrition sponsor of OutDoor Demo

BOULDER CITY, Nevada (BRAIN) — Visitors to Interbike’s OutDoor Demo, which opens Monday, will be able to rely on on-course hydration from Infinit Nutrition, which has been named the official nutrition partner of the event.

Steadyrack USA hires Mark Martines as national sales manager

CINCINNATI, Ohio (BRAIN) — Steadyrack USA has hired Mark Martines as its national sales manager. Martines has more than 25 years of experience in the bike, ski and outdoor industries

Next Triathlon Business International conference planned for January

AUSTIN, Texas (BRAIN) — Triathlon Business International will hold its 8th Annual Business Conference Jan. 26-28 at the Tempe Mission Palms Hotel & Resort in Tempe, Ariz. Attendees include swim-bike-run industry leaders within the sport and business of triathlon

New and returning sponsors support Arthritis Foundation’s California tour

LOS ANGELES (BRAIN) — The Arthritis Foundation’s California Coast Classic Bike Tour fundraising ride will depart from San Francisco on Sept. 9 backed by presenting sponsor Amgen and a host of industry and non-endemic sponsors. Biotech company Amgen is the longstanding lead sponsor of the Foundation’s eight-day fundraising ride, and the company also recruits a team to fundraise and ride it.

Specialized adds global retail leader to help its retailers improve

MORGAN HILL, Calif. (BRAIN) — Specialized has hired Marcie Webster as its new leader of global retail. Webster, who was most recently with The North Face will focus on helping Specialized retailers “elevate store performance and integrate operations” with the company. “I am thrilled to be joining Specialized – a team of such smart and passionate people.