Monique Pua Mata joins Bianchi as a factory rep

HAYWARD, Calif. (BRAIN) —?Bianchi USA has hired Monique Pua Mata as its factory rep for the SoCal/Central Coast region. Mata is well known as a professional mountain biker who also participates in road and triathlon

Kore USA hires new North American sales & marketing manager

SQUAMISH, British Columbia (BRAIN) —Kore USA has hired Monica McCosh as its new?North American sales & marketing?manager.

Kevin Rouse joins True Communications

MILL VALLEY, Calif. (BRAIN) —?True Communications has hired industry veteran Kevin Rouse to join the agency’s public and media relations team. Rouse will join True as an account manager starting immediately

Furtado, Tomac and other legends to attend Todd & Ned’s Durango Dirt Fondo

DURANGO, Colo. (BRAIN) — Several more mountain bike race legends from the 1990s are expected to participate in Todd and Ned’s Durango Dirt Fondo, an event being held this September to celebrate the 25th anniversary of the first UCI mountain bike world championships, held in Durango in 1990

Bulls Bikes USA launching ambassador program

SAUSALITO, Calif. (BRAIN) — Consumer-direct brand Bulls Bikes USA will launch a U.S.

Leslie joins Marin as factory sales rep on East Coast

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes has hired Patrick Leslie as factory sales rep covering eastern Pennsylvania, New Jersey, Delaware and the Baltimore area

Andy Clarke, president of the League of American Bicyclists, stepping down after 12 years

UPDATED WASHINGTON (BRAIN) —?Andy Clarke is stepping down as president of the League of American Bicyclists, after a dozen years in the position.

Spinlister bike rental service serves as pre-buy demo service

The peer-to-peer bike rental program is expanding its Official Bike Shop Partner benefits. SAN FRANCISCO (BRAIN) — Spinlister, a peer-to-peer bike rental program, is increasingly being used by new bike shoppers to demo models before making a buying decision. “High-end bicycles are becoming increasingly expensive, while consumers are being offered an ever-increasing array of options at various price points

Recon Instruments begins shipping long-awaited smart sunglass

VANCOUVER, British Columbia (BRAIN) — After multiple delays, Recon Instruments has begun shipping its heads-up display sunglasses for the sports market. The Recon Jet is built for active outdoor use and provides information just below the user’s right eye and connects to wearable sensors and smartphones

Reynolds Cycling extends dealer margin on MTB wheels in April promotion

SANDY, Utah (BRAIN) — Reynolds Cycling is extending additional margins for dealers who sell its mountain bike wheels this month. Qualifying Reynolds dealers will receive an enhanced margin on all mountain line orders shipped during the month, including all in-stock models of Blacklabel, Summit Carbon and R-Series wheels.