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Rotor America hires Joe Hanrahan as inside sales lead

SALT LAKE CITY — Rotor America has hired Joe Hanrahan as its inside sales lead. Hanrahan will work out of the company’s North American headquarters in Salt Lake City. Hanrahan most recently worked as an outside sales rep for Shimano, and has worked in various bicycle shops in Colorado and Utah.

Felt Bicycles hires Juan Diaz as key territories sales rep

IRVINE, Calif. (BRAIN) – Felt Bicycles has announced that it has hired Juan Diaz as sales representative for select counties in Southern California, from Orange in the south to San Luis Obispo in the north, along with the states of Nevada, Arizona and Hawaii.

Felt Bicycles hires Juan Diaz as key territories sales rep

IRVINE, Calif. (BRAIN) – Felt Bicycles has announced that it has hired Juan Diaz as sales representative for select counties in Southern California, from Orange in the south to San Luis Obispo in the north, along with the states of Nevada, Arizona and Hawaii.

Pirelli to launch line of road bike tires this fall

MILAN (BRAIN) — Pirelli is returning to the bicycle market with a line of road tires that will be available this fall. The 110-year old Italian brand has focused on performance auto and motorcycle tires in recent decades, and will adopt its P Zero brand from motorized use: the bike tire line is called P Zero Velo.

Muc-Off adds three new US distributors

BTI, Downeast and Hans Johnsen join Hawley Lambert.

Portland State launches online survey to study e-bike use in North America

PORTLAND, Ore. (BRAIN) — Four years after its pioneering survey of e-bike riders in North America, Portland State University has launched a second online survey to gauge how the market is maturing. “We want to see how things have changed,” said John MacArthur, sustainable transportation program manager at the university.

Velofix sells its 100th franchise

VANCOUVER, British Columbia (BRAIN) — Velofix has sold its 100th mobile bike service franchise, with a multi-territory deal in the Atlanta, Georgia, area. Velofix Atlanta will be the first location to launch in the state. Velofix now operates in all major cities in Canada and most major U.S.

Marin launches new mountain bike with Naild suspension design

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss.  The Marin Wolf Ridge has 160 mm of travel and the company said the design allows it to be an everyday ride in all conditions

Interbike’s OutDoor Demo to feature eMTB Shootout in partnership with Hi-Torque Publications

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has added a new feature at OutDoor Demo, where retailers will have the opportunity to test and review electric mountain bikes from participating brands, with the results being published in Hi-Torque Publications’ Electric Bike Action and Mountain Bike Action magazines

Interbike’s OutDoor Demo to feature eMTB Shootout in partnership with Hi-Torque Publications

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has added a new feature at OutDoor Demo, where retailers will have the opportunity to test and review electric mountain bikes from participating brands, with the results being published in Hi-Torque Publications’ Electric Bike Action and Mountain Bike Action magazines. A limited number of brands that exhibit at ODD will have the opportunity to participate in “The Shootout on E-Mountain,” which will be held in a sectioned-off satellite area at ODD