Mavic announces reduced MAP, brings mountain bike apparel back to the U.S.

OGDEN, Utah (BRAIN) – Mavic has announced reduced MAP for most of its 2017 road and mountain wheels and its wheel tire systems.

Mavic Charge Pro XL tyre review

Don’t be fooled by the Mavic Charge Pro XL’s 29×2.35 narrow width here. These are incredibly well-damped and sensitive tyres, which absorb smaller roots and rocks with far less jarring than anything else of this sort of size.

  • Best winter mountain bike tyres
  • Best mountain bike: how to choose the right one for you
  • Buyer’s guide to winter MTB tyres
  • Weight: 988g
  • Width: 2.17in
  • Height: 2.10in

The casing feels very elastic and flexible and the tread is moderately soft, meaning decent grip as well as comfort over roots and rocks. They do squirm easily when pushed hard into corners, though. You may need to run higher pressures to compensate and this will offset much of that comfort.


They come up very rounded in profile on our 25mm rim, meaning the tyre breaks away less suddenly when you push it too hard in a corner. They hold speed really well at low lean angles through grippy turns, but need to be really leant into the turn to grip well. When faced with greasy off-camber sections, they broke traction noticeably earlier than most other tyres here, with the exception of Bontrager’s SE5.

They also lock up very easily on loose, greasy straights. This would be forgivable if they rolled as fast as the SE5. What surprised us is that the Mavics consistently placed among the slowest tyres in our roll-down tests, ending up in eighth place despite the relatively shallow tread pattern. Still, they are superb corner carvers and the rough-terrain ride quality is up there with the best around. So if greasy off-camber isn’t your thing, they’re worth considering.

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Horse for the Course: Cervélo S3 for The Monster

Billing itself as ‘the UK’s toughest sportive’, The Monster is a 195km ride in beautiful southwestern Wales with 4,200m / 13,000ft of climbing, much of it by way of sharp ramps on tiny roads that kick to 25 percent. As I was in the UK visiting our home office in Bristol in early July, I borrowed a bike and gave The Monster a go.

For most of our Horse for the Course features, we pick a bike specifically for an event, usually selecting components and definitely tires we believe best suited for the task at hand. For The Monster, my selection process consisted of an email: “Hey, Jonny, do you have a 56cm bike I could borrow, please?â€

Jonny Ashelford runs The Shed in Bristol, an ever-shifting bike rider’s dream of dozens and dozens of test bikes for BikeRadar, Cycling Plus, What Mountain Bike, Mountain Biking UK and Procycling. Jonny’s patience is clearly wearing thin with the likes of me asking for favors, but he pulled an S3 off the top rack.


“This is probably the raciest thing we have in 56cm right now,†he said.

At the time, I had not yet even heard of The Monster, and was just planning on riding the bike around Bristol.

I gave it a quick check, mostly to make sure the saddle and my backside would be on friendly terms. Shimano Ultegra 11-speed with a 52/36 Rotor crank, a 3T cockpit, and some skinny-looking Mavic clinchers on Mavic Elite wheels with an 11-25 on the back rounded out the aero frameset.

  • The course: 195km with 4,200m / 13,000ft of climbing on quiet, narrow and sometimes rough lanes in Wales
  • The Horse: A Cervélo S3 with Shimano Ultegra 11spd, Mavic Cosmic Elite wheels and 23mm Mavic Yksion Comp clinchers, Mavic Zxellium pedals — 6.91kg / 15.23b all in
  • The equipment goals: Efficiency, comfort and stability on a tricky course — and low gearing for 25 percent climbs!

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Mavic moving US headquarters from Mass. to Utah

HAVERHILL, Mass. (BRAIN) — Mavic Inc., the U.S.

Zach Vestal joins Scott Sports as marketing manager for bikes

SALT LAKE CITY (BRAIN) — Zach Vestal. formerly of Mavic and VeloNews, is joining Scott Sports as its new bike marketing manager in the U.S. “Zach’s industry relationships and knowledge make him the perfect fit for the bike marketing position at Scott,” said U.S

Zack Vestal joins Scott Sports as marketing manager for bikes


Mavic Inc. hires reps and promotes Walker as Vestal departs

HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager

Mavic works with Channel IQ to monitor pricing

HAVERHILL, Mass. (BRAIN) — Mavic Inc.

Mavic sales flat in last quarter, up 1% for the year

HELSINKI, Finland (BRAIN) — Mavic sales were flat in the fourth quarter of parent-company Amer Sports’ fiscal year, Amer reported Tuesday. The Finnish company said Mavic sales were just a hair better than flat for the full fiscal year: up 1 percent to 129 million euros ($176 million). Mavic contributed about 6 percent of its Amer’s revenues last year; the ;company also owns brands in winter sports, footwear, apparel, ball sports and fitness, including Wilson, Salomon, Atomic, Arc’teryx, Suunto and Precor

Sean Sullivan leaves Mavic

NEWBURYPORT, MA (BRAIN) — Sean Sullivan, Mavic’s director of marketing, announced Thursday that he has left the company after eight years. “I have mixed emotions about leaving Mavic. I’m very passionate about the product, the brand and the people but it’s a good time to move on,” Sullivan said in a statement he sent to BRAIN