FINDRA is breaking the mould with grown-up mountain bike kit for women

It’s been described as mountain bike kit for grown-ups. Based in Scotland, new brand FINDRA has gone from startup to award-winning business in just over a year. It’s testament to the strength of vision of founder and designer Alex Feechan – and to the growth of women’s cycling.

The women’s mountain bike clothing brand launched in late 2014. Within its first year, the choice of technical fabrics, natural colour palette, dedication to function and understated styling – which contrasts markedly with the majority of women’s bike clothing on the market – not only gained the company a loyal customer base, but launched it onto the pages of online cycling retailer Wiggle. 

BikeRadar spoke to Alex Feechan, the woman behind FINDRA, to find out what motivated her to start up a new women’s clothing brand, and why she took the approach she has to design and manufacturing. 


Ground-up approach

Feechan comes from a design background, having worked for many years in the fashion industry. Her approach is based, she says, in researching the market to determine what women want – and designing products from the ground up.

“I started FINDRA because of my own passion for biking, and my background in design.” Feechan tells BikeRadar. “I started riding a few years ago and got really hooked on it, and decided to go buy some kit to wear. I felt there was nothing out there for me as a woman that was particularly well designed or looked or felt good.

“It felt like everything that was available suffered from the ‘shrink it and pink it’ approach, which is basically taking a man’s product, reducing it in size and adding a pink flower or go faster stripes to it, which felt condescending,” she adds. “With my background in design, I felt there was an opportunity to do something more interesting.”

Market knowhow

Award-winning women’s clothing

The future for FINDRA

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This article was produced in partnership with Wilier. 

Listening to the market is important, and Italian company Wilier has made a number of updates and design tweaks to several of its road and mountain bike ranges for 2016. 

As we reported in July, the GTR road bike range is growing. The all-rounder GTR SL gets a more aerodynamic frame, plus 27.2mm seatpost to increase compliance. Among the fresh rides for 2016 is the GTR Team Disc, a disc brake model featuring the new flat mount standard, and wheel clearance that will accommodate 25mm, 28mm and some 30mm rubber.


Wilier’s 101X hardtail mountain bike is now constructed from carbon of a similar quality to the company’s top-of-the-range road bikes, making it lightweight and race ready. Add to this slacker angles at the front and a more compliant rear, and the claimed result is a bike that strikes an ideal balance between speed and comfort. 

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