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Amer’s Mavic/Enve sales slump 12 percent in Q1

HELSINKI (BRAIN) — Sales in Amer Sports’ cycling division, comprising the Mavic and Enve brands, were down 12 percent in local currencies in the first quarter, to 32.1 million euros ($38.9 million). The company said its cycling sales were “adversely impacted by lower OEM orders.” Amer’s total sales were up 1 percent in the quarter, to 664.2 million euros

Mavic’s Larry Burke leaves company to take a VP sales role at Polartec

BOSTON (BRAIN) — Larry Burke, an 18-year veteran at Mavic, has had a front-row seat during some of the most tumultuous changes in the global wheel business.

Packmaker Gregory Mountain Products expands its mountain bike hydration offerings

SALT LAKE CITY (BRAIN) — Gregory Mountain Products, best known for its technical backpacks, is getting deeper the mountain bike hydration pack market.

Combined Ridley/Merckx brands launch dual strategy for US market

LAS VEGAS (BRAIN) — The two Belgian brands Ridley and Eddy Merckx are making their first combined appearance here at Interbike, as the brands unveil their dual strategy.

Focus USA is all in here at the last Interbike show in Vegas.

With an eye on growth in North America, Focus USA returns to Interbike  LAS VEGAS (BRAIN) — The company is exhibiting both at OutDoor Demo (Booths D3140 and D2010) and at Mandalay Bay (Booth 21207) and sponsoring the first e-MTB Challenge at CrossVegas. Additionally, the brand’s founder flew over for the first time from Germany to experience the show.   Predominately known for its cyclocross and road bikes, Focus was founded in Germany in 1993 by cyclocross world champion Mike Kluge

Focus USA is all in here at the last Interbike show in Vegas.

With an eye on growth in North America, Focus USA returns to Interbike  LAS VEGAS (BRAIN) — The company is exhibiting both at OutDoor Demo (Booths D3140 and D2010) and at Mandalay Bay (Booth 21207) and sponsoring the first e-MTB Challenge at CrossVegas. Additionally, the brand’s founder flew over for the first time from Germany to experience the show

HIA Velo hires COO, opens first two European distributors

LITTLE ROCK, Ark. (BRAIN) — HIA Velo, the owner and manufacturer of Allied Cycle Works, has brought on a chief operating officer, who is also a partner, and opened its first two European distributors for Allied frames and bikes. New COO Paul Jarrell is an avid cyclist and who has many years of leadership in large multinational manufacturing companies, the company said

By admin on September 12, 2017 | Safety
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E-bike sales carry German market so far in 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Germany saw cycling-friendly weather sooner than usual in 2017, which helped kick the season off early. But the amicable climate wasn’t enough to boost sales

Hawley-Lambert to distribute Pirelli bike tires in US and Canada

LEVIS, Québec (BRAIN) — Hawley-Lambert has reached a distribution agreement for the new Pirelli PZero Velo tire range, covering both Canada and the United States. The PZero Velo range will initially be available in three different versions, borrowing nomenclature from Pirelli’s F1 tires: silver for Road Racing, red for Time Trial and blue for the Four Seasons. “We chose to undertake collaboration with Hawley-Lambert for the Canadian and United States markets because of their proven experience and outstanding reputation,” said Johan Molenmaker, director of sales for Pirelli’s bicycle business

Industry design veterans team up on new mountain bike brand

PRESCOTT, Ariz. (BRAIN) — Jay Clark and Herman Neudert are industry design veterans and longtime mountain bike riding buddies who lost touch with each other over the decades. But soon after meeting up again for the first time in years (”Thanks, LinkedIn,” said Clark), the pair decided they had some ideas for a new mountain bike brand that they needed to act upon.