Dirt Rag and Bicycle Times hire Boehmke for ad sales

PITTSBURGH, Pa. (BRAIN) — Rotating Mass Media, publisher of Dirt Rag and Bicycle Times magazine, has hired industry veteran Steve Boehmke as its newest advertising sales account representative

Silca introduces $445 US-made floor pump, the SuperPista Ultimate

INDIANAPOLIS (BRAIN) — Silca, the historic Italian pump brand now owned by American engineer Joshua Poertner , is now shipping its first pump since Poertner took over the brand last year.  The SuperPista Ultimate pump is made in the U.S. and features a variety of new technologies to justify its $445 retail pricing.  The 7-pound pump is a completely redesigned version of the Silca SuperPista pumps that have been on the market for decades. It retains modified versions of the all-metal presta chuck and leather plunger gasket of the original

Hotlines UK to distribute Club Ride in United Kingdom

KETCHUM, Idaho (BRAIN) — Hotlines UK is the first U.K. distributor for the U.S. clothing brand Club Ride.

Yakima introduces two new tray-style hitch racks

BEAVERTON, Ore. (BRAIN) — Yakima Products is expanding its line of tray-style hitch racks with the new FourPlay and TwoTimer models

Gluskin Townley making bike-brand marketshare report available at discount

ALLENTOWN, Pa. (BRAIN) — Industry consultant group Gluskin Townley is making a bike brand marketshare report available at a significant discount this summer. The roughly 20-page report contains detailed market share information for 36 bike brands who sell into all distribution channels in the U.S. The report includes unit and dollar sales figures for the brands.

J&B now stocking Portland Design Works products

MIAMI (BRAIN) — J&B is now distributing Portland Design Works products nationally, the distrbutor announced Thursday.  “The crew at PDW focus not only on how they can make what is already on the market better, but also by becoming a student of the details and taking efficiency, aesthetics, durability, and rebuildability into account,” the company said. “PDW is such a well-established brand, I can’t wait to offer their products to all of my accounts,” said inside sales manager, Vin Meloro. PDW’s most popular products are available now through

Bixbi launches new line of 12-inch wheel balance bikes

VANCOUVER, British Columbia (BRAIN) — Bixbi bikes is launching a new line of 12-inch wheel balance bikes for the 2014 summer. The Route 12 bikes are available in five colors and weigh 7.4 pounds.

BikeBox to distribute Orbea in Australia

MOORABBIN, Australia (BRAIN) — BikeBox will become the exclusive distributor of all Orbea products in Australia effective July 1, providing technical support and warranty service to new and existing customers.

Todd Schmidt joins SRAM marketing team from QBP

CHICAGO (BRAIN) — Todd Schmidt is joining SRAM’s Road Marketing Communication team as a brand manager for SRAM and Quarq, the company announced this week.

Bike Cooperative adds Osprey to partner network

MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has added Osprey Packs to its supplier network, meaning the co-op’s members will now earn rebates on their purchases of Osprey products.  “Our members are thrilled that we’ve added such a high-quality brand like Osprey Packs to our stable of supplier partners,” said Scott Barrett, president of The Bike Cooperative.  “It’s a brand that outdoor enthusiasts hold in high regard and seek out, which is one of the many reasons we think this partnership will be great for our members. At the same time, we’re committed to help Osprey grow their market share in the IBD space