Marin and Hawley-Lambert form sales partnership

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes, Inc., and Hawley-Lambert have announced a new sales partnership for all IBD sales in the U.S. Hawley-Lambert sale reps are now representing the Marin brand, while Marin will continue to stock bicycles at its warehouses in Southern California and New Jersey, maintain some of its regional sales reps, and continue to handle fulfillment, credit programs, warranty and other functions

You can now subscribe to an e-bike or ’smart bike’

NEW YORK (BRAIN) — The Dutch e-bike brand VanMoof is launching a subscription program for its bikes, starting at $19 per month. The fee provides subscribers with unlimited exclusive access to their bike as long as they need it. The fee also covers maintenance and a theft recovery service

Endura sold to Pentland Brands

Pentland owns brands including Speedo, Mitre, Canterbury and Berghaus. LIVINGSTON, U.K

Florida retailers and suppliers brace for Irma

MIAMI (BRAIN) — On the heels of flooding and devastation in Houston following Hurricane Harvey, Florida businesses are bracing for what is being forecasted as a Category 5 storm set to hit the state this weekend. Irma was set to hit Southern Florida by early Sunday, but mandatory evacuations had been issued by Thursday in some parts of Miami-Dade County and public schools in the county were closed Thursday and Friday. Mack’s Cycle & Fitness, one of the Miami area’s largest retailers, was closing early Thursday afternoon when BRAIN called.  “We’ll be closed through the weekend and I hope we can re-open Monday or Tuesday depending on how the weekend goes,” said Isabella Rojas, a lead salesperson at Mack’s

MIPS hires Shapleigh, Lowgren and Pietrzak

STOCKHOLM, Sweden (BRAIN) — MIPS, the maker of a system intended to reduce brain injury from rotational impacts, has hired three long-time helmet industry executives. Greg Shapleigh, who worked with the Giro brand from 1990 until leaving the brand’s current owner, Vista Outdoor, earlier this year , is joining MIPS as a strategic advisor and will work from California. “This is a signi?cant time in the evolution of helmets and I’m very happy to be in a position to contribute to making them better meet the needs of all users,” Shapleigh said.

Fortified, another ’Mustachian’ brand, aims to offer the Honda Civic of bicycles

BOSTON (BRAIN) — Fortified Bicycles offers simple, affordable bikes that are designed to be theft resistant and low maintenance. The company even offers a theft replacement warranty to help  make potential customers in high theft areas more confident about investing in a new bike. Earlier this week, BRAIN published an article about Urban Tribe Cargo Bicycles , a brand new cargo bike brand from Texas, whose founder was moved by the philosophy of Pete Adeney, the man behind the Mr.

Fortified, another ’Mustachian’ brand, aims to offer the Honda Civic of bicycles

BOSTON (BRAIN) — Fortified Bicycles offers simple, affordable bikes that are designed to be theft resistant and low maintenance.

Cycling world remembers Fulvio Acquati, a longtime leader in the Italian bike industry

MILAN, Italy (BRAIN) — Fulvio Acquati, the managing director of Deda Elementi for the last 18 years, has died after a short illness.  According to a friend, Acquati had a heart attack on June 19 and was taken to the hospital alive but unresponsive.

League of American Bicyclists recognizes Bicycle Friendly Businesses in all 50 states

WASHINGTON, D.C. (BRAIN) — In celebration of National Bike to Work Week, the League of American Bicyclists welcomes 34 new and renewingBicycle Friendly Businesses. They join 1,343 businesses in all 50 states and the District of Columbia that have earned BFB status.

Ted King joins Beeline Bikes as brand ambassador

SAN CARLOS, Calif. (BRAIN) – Beeline Bikes has added Ted King as a brand ambassador. King spent ten years as a pro road cyclist and has a resume that includes Grand Tours, World Championships races and seven personal victories.