life

Cycling world remembers Fulvio Acquati, a longtime leader in the Italian bike industry

MILAN, Italy (BRAIN) — Fulvio Acquati, the managing director of Deda Elementi for the last 18 years, has died after a short illness.  According to a friend, Acquati had a heart attack on June 19 and was taken to the hospital alive but unresponsive.

League of American Bicyclists recognizes Bicycle Friendly Businesses in all 50 states

WASHINGTON, D.C. (BRAIN) — In celebration of National Bike to Work Week, the League of American Bicyclists welcomes 34 new and renewingBicycle Friendly Businesses. They join 1,343 businesses in all 50 states and the District of Columbia that have earned BFB status.

Ted King joins Beeline Bikes as brand ambassador

SAN CARLOS, Calif. (BRAIN) – Beeline Bikes has added Ted King as a brand ambassador. King spent ten years as a pro road cyclist and has a resume that includes Grand Tours, World Championships races and seven personal victories.

First Flight Bicycles to close, 10 months after owner’s death

STATESVILLE, N.C. (BRAIN) — First Flight Bicycles has begun to sell off its remaining inventory ahead of a closure later this month. The store was founded by Jeff Archer,  who died after being hit by a car last July  while he was walking across a street in Mooresville.  Archer’s wife, Julie, announced the closure on the store’s Facebook page this week. The store has been operated by manager Wes Davidson since Archer’s death.

Specialized opens pop-up store in Germany; launches new Turbo model

DÜSSELDORF, Germany (BRAIN) — On the heels of launching the second model in its Turbo pedal-assist line, the urban-focused Vado, Specialized has opened a pop-up store here. The store opened Friday evening local time near the Königsallee, an area in the city’s downtown that attracts more than 10,000 visitors each day. In just under two months, the Tour de France will start here and pass by the new store

By admin on May 5, 2017 | Fashion, Folding Bicycle, Safety
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Detroit’s bike share system, MoGo, to launch in late May

DETROIT (BRAIN) —  Detroit’s new public bike share system, set to launch in late May, will be named MoGo, Detroit Bike Share — inspired by the city’s heritage as the Motor City and the home of the Motown sound. “We are thrilled to introduce Detroit to MoGo,” said Lisa Nuszkowski, the share system’s executive director. “Today’s announcement continues the city’s mobility evolution, providing Detroiters and visitors alike with more accessible options to move around the city.” MoGo is an affiliate of the Downtown Detroit Partnership founded in collaboration with the city of Detroit, the Henry Ford Health System and the Health Alliance Plan

Bosch and Troy Lee Designs sponsor two California e-MTB races

IRVINE, Calif. (BRAIN) — Bosch and Troy Lee Designs are producing a two-race series of electric mountain bike races at two California ski resorts this summer. The BOOGALOO series comprises a July 23 event at Snow Summit and a Sept

DRAFT in Monterey: Speakers pitch ideas for getting more people on bikes

MONTEREY, Calif. (BRAIN) — It’s called DRAFT, and PeopleForBikes had the idea for it about two years ago.

New custom Ben Serotta-made bike to be auctioned for CycleKids

SARATOGA SPRINGS, N.Y.

Ruthie Matthes signs with Mission Sports Group

CORTEZ, Colo. (BRAIN) — Mission Sports Group is now working with Mountain Bike Hall of Fame member and Olympian, Ruthie Matthes. Mission, founded by former pro cyclist Michael Engleman in 2012, will work with Matthes on finding event opportunities and other projects in order to attract a broader audience to the sport of cycling.