Packmaker Gregory Mountain Products expands its mountain bike hydration offerings

SALT LAKE CITY (BRAIN) — Gregory Mountain Products, best known for its technical backpacks, is getting deeper the mountain bike hydration pack market.

Toyota to carry Yakima accessories at auto dealerships nationwide

PLANO, Texas, and LAKE OSWEGO, Ore. (BRAIN) — Toyota and Yakima have established a partnership whereby the automaker’s customers now can purchase Yakima vehicle racks, bike, ski and boat mounts, cargo boxes, and other accessories directly from participating Toyota dealers nationwide

Rotor America adds Joel Sehloff as West Coast tech rep

SALT LAKE CITY, Utah (BRAIN) — Rotor America has increased its IBD technical support with the hire of Joel Sehloff as West Coast tech rep. Sehloff wrenched at Wisconsin and Utah-area bike shops and raced road and mountain bikes before coming to Rotor America.

Bedford shop partners with local brewery to create destination store

BEDFORD, Pa. (BRAIN) — Fat Jimmy’s Outfitters and Olde Bedford Brewing Company are teaming up to offer bikes, boats and beer to customers in the Bedford County area. Olde Bedford Brewing Company, a startup micro-brewery will occupy 1,500 square feet of the 10,000-square-foot store, which sells kayaks, bikes and other outdoor gear.

Assos opens US office in Salt Lake City

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland has established a new U.S. office in this city’s East Central neighborhood. The new facility has 2,200 square feet of space and houses Assos’ U.S.

NAHBS to donate $1 from every admission ticket to Trips for Kids

SALT LAKE CITY, Utah (BRAIN) — The North American Handmade Bicycle Show will donate $1 from the sale of each admission ticket at next week’s show to the Trips For Kids Initiative. Since 1988, Trips For Kids has helped disadvantaged kids discover the joy of mountain biking. “At Trips for Kids, we believe in the transformative power of the bicycle,” the organization said in a statement.

NAHBS tickets now on sale

Next Handmade Show is in Salt Lake City in March. SALT LAKE CITY, Utah (BRAIN) — Tickets are now on sale for the general public to attend the next edition of the North American Handmade Bicycle Show, which is being held here March 10-12, 2017.

Assos’ custom van and trailer touring Western US bike events and shops

SALT LAKE CITY, Utah (BRAIN) — Assos is taking its new truck and trailer display on the road this fall, attending bike events and visiting retailer across the West. The set up, called Assos Mobile, was unveiled at the CrossVegas race last month

Fit Kit Systems develops global online bike fitter directory

SALT LAKE CITY, Utah (BRAIN) — Fit Kit Systems has created a global directory listing service, , where bike fitters can promote their services and cyclists search for bike fitters and find information on bike fitting. According to the company, other existing bike fitter directories are restricted to fitters with one particular credential or technology. In the view of Fit Kit, the most experienced fitters have multiple credentials and use a wide range of tools, technologies and techniques

Zipcar to equip vehicles with Yakima racks

BOSTON and LAKE OSWEGO, Ore. (BRAIN) — The car sharing network Zipcar said it will equip its vehicles with bike, ski and surfboard carriers in North America so members can enjoy outdoor adventures and activities outside of the city without the cost and hassle of owning a car.