Sea Otter notches another record year


Sea Otter Expo is sold out

MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic say they have sold out the entire expo area for this year’s festival. The expo will include more than 500 exhibitors representing nearly 900 brands and occupy 165,000 square feet of display space.

KMC Cross Fest will add dealer event for 2017

Eddy Merckx Cycles to sponsor event's Gran Fondo. THOMPSON, Conn

Vélofix to provide mobile bike service at Sea Otter events

MONTEREY, Calif. (BRAIN) — The mobile bike shop franchise operation Vélofix will provide support for races and recreational rides at this year’s Subaru Sea Otter Classic. “Vélofix will be providing pro-style mobile service at the start/finish line as well as en route to assist with repairs before, during, and after the Gran Fondos,” said Chris Guillemet, co-founder and CEO of Vélofix.

Brompton to hold 2016 Brompton World Championships at Sea Otter

NEW YORK — U.K. folding bike maker Brompton Bicycle has announced that it will hold its seventh annual Brompton World Championships on April 15, 2016, in Monterey, California, in conjunction with the Sea Otter Classic at Laguna Seca Recreation Area. Brompton, the official folding bike sponsor of Sea Otter, invites fans of its bikes to don their finest sartorial styles and participate in BWC 2016

Sea Otter goes high tech with smartphone app

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand’s booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app

Participation surges for 2015 Sea Otter Classic

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).

Sea Otter Classic

Start: April 10, 2014 End: April 13, 2014 Location: Laguna Seca, Monterey, CA Known as a sprawling and energetic “celebration of cycling,” Sea Otter is cycling’s North American season opener. Professional and amateur athletes alike make the annual pilgrimage to Sea Otter to participate in some of the sport’s most competitive and enduring events. Hundreds of pro cyclists—including national, world, and Olympic champions—attend Sea Otter to race and meet with fans.

Sea Otter moves a week earlier for ‘14

MONTEREY, CA (BRAIN) — The annual Sea Otter Classic will return to California’s Laguna Seca Recreation Area on  April 10-13, 2014 . The 24th edition of the event will be held about a week earlier than it has been in recent years.   The event will include road and off-road racing in 11 disciplines, as well as a product expo, bike testing zones and a gran fondo tour

Magicshine hosts night ride at Sea Otter

MONTEREY, CA (BRAIN) — Light maker Magicshine is hosting night rides during this month’s Sea Otter Classic here, as part of its sponsorship of the event. The rides are intended to give consumers, media and retailer an opportunity to check out Magicshine products while they pedal through the trails of Fort Ord National Monument or around the famous turns of Mazda Raceway Laguna Seca after dark.  “Sea Otter is such a gathering place for the cycling community – we look forward to showing off to consumers and the industry the quality and power of our lights,” said Mingjun Li, CEO of Magicshine China. ”Media reviews for the product have been outstanding so far, but we know that to expand our market in the U.S., we need show the industry Magicshine products deliver beyond their expectations.” The Magicshine Night Ride will take place immediately following the Sea Otter Classic Cyclocross race Saturday April 20 at 7:30 p.m. Pre-registered participants will pick up their lights at the Magicshine booth ( 709 ), in the Sea Otter Expo area