BRAIN Dealer Tour tastes Kansas’ gravel on its final day

LAWRENCE, Kan. (BRAIN) — Forty-six miles of riding — a good dusty chunk of it on gravel roads — brought the BRAIN Dealer Tour crew to visit two shops Thursday. One store was less than two months old in a tiny town that happens to be along a popular cycling route.

Erik’s agrees to buy Rasmussen Bicycle Shop in West Des Moines

WEST DES MOINES, Iowa (BRAIN) — Erik’s Bike Shop, which has more than two dozen locations across the Upper Midwest, expects to have its first location in Iowa soon, with an agreement to buy Rasmussen Bicycle Shop in West Des Moines. The transaction is expected to be finalized on May 9. Headquartered in Bloomington, Minnesota, Erik’s other locations are in Minnesota, Kansas, Illinois, and Wisconsin

BRAIN Dealer Tour Kansas City

Date:? Start: May 21, 2018 End: May 25, 2018 Location: Kansas City Email:? mtompkins@bicycleretailer.com Bicycle Retailer editors will visit bike shops in the Kansas City region this week to learn about what’s selling, how business is doing so far this year and learn about local and regional sales trends.

Marin adds Nikki Tufte and Michael Larson to Midwest sales team

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc.

Reports: Veteran pro racer Steve Tilford dies in highway accident

GRAND JUNCTION, Colo. (BRAIN) — According to web postings by a friend, veteran pro road, mountain bike and cyclocross racer Steve Tilford died early Wednesday following a vehicle crash on I-70 near the Colorado/Utah border. Tilford was about 57

Organizers announce winners of 2017 Women’s Bike Mechanic Scholarships

BLOOMINGTON, Minn. (BRAIN) — The 16 recipients of the 2017 Women’s Bicycle Mechanics Scholarship have been announced by the program’s organizers: QBP and co-title sponsors SRAM, Park Tool, Michelin and UBI. The women will attend UBI’s Professional Shop Repair and Operations Workshop in Ashland, Oregon, later this month.

New BRAIN issue celebrates our 25th anniversary

LAGUNA HILLS, Calif. (BRAIN) — How times flies.

Joy Ride ambassadors meet, tour Bell, set to launch MTB riding groups


Women’s Bike Mechanic Scholarship recipients announced

BLOOMINGTON, Minn. (BRAIN) — Sixteen female bike mechanics received some good news this week, learning that they were recipients of the third annual?Women’s Bicycle Mechanic Scholarship, a program title-sponsored by QBP, SRAM, RockShox, Park Tool and the United Bicycle Institute (UBI).

Bell wants to grow women’s mountain biking from the ground up

Californian-based helmet company Bell has launched a women’s mountain biking ambassador scheme with a view to encouraging and developing the sport in new locations via burgeoning scenes across the US. 

Joy Ride is Bell’s name for its women’s-specific products, and more widely for its efforts to increase female participation in cycling, with a focus on mountain biking. 

Bell is one of the main cycling brands putting money where its mouth is when it comes to supporting women’s cycling, both in terms of product development and grassroots support. The women’s Joy Ride helmet collection encompasses eight products across road, mountain bike and commuter cycling, and was developed after extensive research and feedback.


Related: ’We wanted to reset’ – Bell Helmets is remodelling a ‘masculine’ cycling brand

Earlier in 2015, Bell announced its intention to develop a women’s ambassador scheme to encourage women’s mountain biking in new locations across the US. More than 200 women applied, and the company has just announced the names of the successful six who’ll be taking up those roles. 

These Joy Ride Ambassadors will be tasked with running monthly women’s mountain bike rides in their areas, and helping develop participation and engagement. BikeRadar understands Bell may extend the scheme internationally through local distributors if this first, US rollout proves a success.

Get with the Program

Meet the Ambassadors

  • Karina Magrath, Coeur d’Alene, ID – Recipient of a PMBI Level 1 coaching certification who has recently starting hosting local women’s rides
  • Veronique Pardee, Tucson, AZ – Coaches a youth cycling program called El Grupo and started the women’s In Session riding program
  • Samantha Jones , Kansas City, MO – Park Ranger and newly-elected president of the Lawrence Mountain Bike Club
  • Amber Krueger, Madison, WI – Member of Revolution Cycles Cycling Club and founder of a women’s mountain bike forum and bi-weekly ride in conjunction with IMBA and its local chapter, CORP
  • Missy Petty, Knoxville, TN – Women’s ride leader for the Easy Rider MTB Ride with TN Valley Bikes and no-drop women’s MTB rides with Harper’s Bike Shop; active member of AMBC (Appalachian Mountain Bike Club)
  • Kendell Ryan, Richmond, VA – Member of River City Women’s Racing (RCWR), which has strong connections in the community for bike advocacy, and former member of local Team LUNA Chix

You can read more at BikeRadar.com