PeopleForBikes and Bicycle Blue Book collaborate to promote National Trade-in Your Bike Month

BOULDER, Colo. (BRAIN) — Bicycle Blue Book and PeopleForBikes are promoting a self-declared National Trade-in Your Bike Month in June. PeopleForBikes recently promoted bike trade-ins on its blog and included Bicycle Blue Book’s directory of retailers who participate in its trade-in program

Bern hires Cavicchi as national sales manager for bike division

DUXBURY, Mass. (BRAIN) — Bern Unlimited has appointed bike industry veteran Jeffrey Cavicchi to lead the company’s U.S. sales efforts for the bike category.