NICA adds four new state leagues

Arkansas, New Jersey, North Carolina and Pennsylvania bring school racing league total to 19. LAS VEGAS (BRAIN) —?The National Interscholastic Cycling Association has added new leagues in Arkansas, New Jersey, North Carolina and Pennsylvania, bringing it to 19 total leagues for high school and middle school mountain bike racing.

Atomik Carbon adds nationwide rep groups

TAMPA, Fla. (BRAIN) — The carbon component company Atomik Carbon is now working with several independent sales rep groups for national sales coverage. “Sales of our line of carbon fiber mountain rims and handlebars have been tremendous and the feedback we’ve received from our current dealers has been very exciting,” said Kevin Lineberger, the company’s vice president

Sigma USA hires regional sales managers as it begins to sell direct to dealers

Retailers can now buy directly from Sigma as well as through distributors.

BRAIN to canvass Atlanta market by bike

ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta.

Seven dealers elected to NBDA board of directors


Rocky Mountain adds sales agencies in US

NORTH VANCOUVER, British Columbia (BRAIN) — Looking to accelerate its market position south of its native Canada, Rocky Mountain Bicycles has added five new U.S. sales agencies for 2015.   “As part of an overall growth strategy in the U.S., we have partnered with some of the industry’s strongest agencies to keep up with the growing dealer demand for our product,” said Bryan Anderson, North American sales manager.

Endurance House building two stores in Orlando


Fred Clements: Giant lowers prices, dealers react

A blog by NBDA executive director Fred Clements Editor’s note:  This blog post was written by  Fred Clements , executive director of the  National Bicycle Dealers Association . Clements’ previous blog posts can be read on .

Specialized continues NICA sponsorship

MORGAN HILL, CA (BRAIN) — Specialized has renewed its financial commitment to the National Interscholastic Cycling Association, the organizing body for high school mountain biking in the United States.  The bike brand is a Founding National Sponsor and a continued Platinum Level supporter, and will provide a combination of product and cash for NICA’s 2014 season.  Simon Dunne, Specialized’s global advocacy manager, said he was inspired by NICA’s growth and excited about its potential in the coming years. “The enthusiasm for NICA within the industry is undeniable – we all recognize the importance of giving youth an outlet through cycling and I have no doubt that industry support will continue to climb

NICA founder leaves nonprofit to start consultancy

BERKELEY, CA (BRAIN) — Matt Fritzinger, founder of the National Interscholastic Cycling Association, is leaving the nonprofit to launch his next venture in January. His last day with NICA is Dec