forefront

Swagtron adds three e-bike models, including folders and youth fat bike

COSTA MESA, Calif. (BRAIN) — Swagtron, best known for its electric rideables, is expanding its cycling line with the introduction of three new electric bikes, including two folding e-bikes and a youth electric fat-tire mountain bike

Bosch and Troy Lee Designs sponsor two California e-MTB races

IRVINE, Calif. (BRAIN) — Bosch and Troy Lee Designs are producing a two-race series of electric mountain bike races at two California ski resorts this summer. The BOOGALOO series comprises a July 23 event at Snow Summit and a Sept

Cannondale releases new Bad Boy urban bike

WILTON, Ct.

Velofix to provide service for Elliptigo customers

SAN DIEGO, Calif. (BRAIN) — Elliptical bicycle maker Elliptigo is partnering with the mobile repair franchise Velofix to provide service.

Trek Bikes reviews and buying advice

Trek Bikes is a popular American bicycle and bicycle product manufacturer. Trek road bikes, mountain bikes and hybrids are ridden all over the world on all sorts of terrain and are regularly seen at the very top level of professional competition.

Who is Trek?

Trek Bikes was founded in 1976 and started out producing steel touring frames in a small shed in Waterloo, Wisconsin. The company initially aimed its bikes at the middle-to-high-end market, which was dominated at the time by Japanese and Italian brands, and within three years was selling over $2m worth of bikes.

In 1983 Trek produced its first mountain bike, the Trek 850, and the following year it expanded into components and accessories. The company started producing carbon framed bikes in the late 1980s and in 1990 began producing hybrid bikes and kids’ bikes.

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Trek has been at the forefront of female-friendly bike design

In the years that followed, Trek purchased the Gary Fisher bike brand (1993), presented the Y-frame full-suspension mountain bike (1995), then acquired more brands including Klein Bicycles (1995) and Bontrager Cycles (1995), followed by others including Germany’s oldest bike brand Diamant (2003).

Trek formed its Advanced Concepts Group in 1998 to work on its very latest technologies, creating groundbreaking models including the Trek Madone road bike, hailed by some as the first ’super bike’ and the TTC time trial bike. The company has also been at the forefront of female-friendly bike design, introducing Women’s Specific Design bikes and accessories in 2000.

What Trek bikes are there?

Does Trek make anything besides bikes?

Where are Trek bikes available?

You can read more at BikeRadar.com

Summer PressCamp Day One: Pricepoint helmets, armor, road race disc and more

PARK CITY, Utah (BRAIN) — The eighth annual Summer PressCamp kicked off Tuesday at Park City’s scenic Deer Valley Resort under sunny skies, and for the first time, Outdoor PressCamp is running concurrently at the Deer Valley Lodge next door. Close to 150 editors and representatives from a broad range of bike and outdoor brands have come together to talk product and trends in an intimate setting, with some editors hopping back and forth between events. The two groups will have opportunities to comingle throughout the week during meals and on the mountain.

By Emma on June 22, 2016 | Electric Bike, Safety
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Mike McMahon joins Bianchi as brand rep San Diego/Orange County

HAYWARD, Calif. (BRAIN) —?Mike McMahon began as a brand representative for Bianchi in San Diego and Orange Counties effective March 1. McMahon was formerly an independent sales rep for Bianchi as part of the MJM Group, but will now join Bianchi directly.

Bike sharing association meets with lawmakers in Washington

BOULDER, Colo. (BRAIN) — PeopleForBikes led another “fly-in” lobbying trip to Washington last week. Members of the board of the North America Bikeshare Association met with lawmakers to discuss the transportation bill and federal policies that affect bike sharing systems across the country.

Worksman Cycles to open South Carolina bike factory

NEW YORK (BRAIN) — Worksman Cycles will open a new manufacturing facility in Conway, South Carolina, in the first quarter of 2016. The new 100,000 square-foot factory is being built to meet the increased demand for Worksman’s line of industrial and recreational bicycles and tricycles. “While the entire cycle industry relocated to Asia in the 1980s and 90s, we made a commitment to manufacturing in America,” said Jeff Mishkin, Worksman’s CEO

Smith launches new road helmet, the Overtake

KETCHUM, Idaho (BRAIN) — Smith Optics, which introduced a mountain bike helmet constructed with an unusual material last year, is now launching a matching road bike helmet, called the Overtake. Like the Forefront offroad lid, the Overtake is made with Koroyd in place of traditional EPS foam