POC works with Locally to add online dealer locator with real-time inventory information

PARK CITY, Utah (POC) — POC is working with Locally to add a retail locator tool to POC’s e-commerce website starting April 15. The feature will show POC’s ski and bike product dealers as well as real-time availability of products. “We are excited to partner with Locally to support our customers’ shopping experience from researching products online to experiencing them in person at local dealers,” said Ryan Barnes, POC’s snow sales manager for North America. “With the help of Locally’s tool and the service at our fantastic local dealers, we are confident that our customers are going to get the POC product best-suited for them.” The tool will be available throughout the U.S

Vee Tire works with Thailand group to recycle tires into key rings

Program is intended to reduce poverty in Northern Thailand. ATLANTA (BRAIN) — Vee Tire Co.

New lightweight packraft can carry bikes or other gear — and be carried on a bike’s handlebars


Portland’s North St. Bags moves to new workshop

PORTLAND, Ore. (BRAIN) — North St.

Focus Bicycles USA makes retail marketing materials available through Promoboxx

CARLSBAD, Calif. (BRAIN) — Focus Bicycles USA, Inc., is now working with Promoboxx to offer campaign-based marketing materials and tools to its network of brick-and-mortar independent bike dealers and e-specialty retailers. “Social media is a key marketing tool for brands and retailers to engage with their customers

REI suspends orders of Vista Outdoor brands, encourages Vista ’to lead’

SEATTLE (BRAIN) — REI, like its Canadian co-op cohort MEC has decided to suspend orders of Vista Outdoor products because of the company’s connection to the firearms industry.

ACT Lab establishes sales and research office in Japan


Consumer-direct brand Fezzari adds lifetime warranty on frames

LINDON, Utah (BRAIN) — Fezzari Bicycles is now offering a lifetime warranty on all frames. Previously the consumer-direct bike brand had a five-year frame warranty.  “We’re really excited to extend the lifetime warranty to our full range of carbon suspension and hardtail mountain bikes

THM to begin dealer direct sales in Europe

BREMBATE, Italy (BRAIN) — The German high-end component brand THM, which was acquired by 3T last year, is now distributing to European dealers via its own B2B sales platform. The company said the system offers retailers enhanced transparency of the order process and quicker fulfillment. “There’s lots of pent-up demand for THM’s wonderful products and with our new B2B platform we’ll be able to fulfill that demand,” said 3T’s president, René Wiertz

Canyon goes live with US sales

CARLSBAD, Calif. (BRAIN) — Canyon has officially launched sales to consumers in the United States. The Germany-based company began taking orders for road, mountain, triathlon, and commuter bikes on .