New York investment group buys Ibex

Terry Precision Bicycles owner Liz Robert and partners were outbid for the assets of the Vermont-based wool clothing brand. BURLINGTON, Vt. (BRAIN) — A New York City-based investment group, Flour Fund, has purchased the assets of the wool clothing brand Ibex.

Velofix sells its 100th franchise

VANCOUVER, British Columbia (BRAIN) — Velofix has sold its 100th mobile bike service franchise, with a multi-territory deal in the Atlanta, Georgia, area. Velofix Atlanta will be the first location to launch in the state. Velofix now operates in all major cities in Canada and most major U.S.

Guerrilla Gravity offers "Shop Direct" sales

DENVER?(BRAIN) — The high-end bike brand Guerrilla Gravity, previously sold exclusively consumer direct, is launching a dealer sales program it calls Shop Direct. The program allows consumers to order complete custom GG bikes from participating brick-and-mortar stores.? “While travelling the country on our demo tours we noticed how many mountain bike communities have their local bike shop at the heart of their scene.

YT Industries establishes Canadian branch

MONTREAL (BRAIN) — Consumer-direct mountain bike brand YT Industries has expanded its presence in North America by opening a new service center in Montréal that will serve the Canadian market.? Canada was previously handled by pro rider Cameron Zink, YT’s U.S.-based distributor. Jean Martin “JM” Gagne, who recently was in charge of U.S. and Canadian distribution for French suspension brand BOS, will now take over customer service for YT in Canada.? “JM is familiar with the market and he knows our bikes as well as we do

Bulls Bikes USA launching ambassador program

SAUSALITO, Calif. (BRAIN) — Consumer-direct brand Bulls Bikes USA will launch a U.S.

Bulls Bikes USA opens website for consumer-direct sales

SAUSALITO, Calif. (BRAIN) — The German bike brand??Bulls Bikes has officially opened up its U.S.

OEM frame maker introduces its own brand of frames


October 1, 2014

Issue Highlights:? LAGUNA HILLS, Calif. (BRAIN) — The October 1 issue of Bicycle Retailer & Industry News  features an article on VeloFix, a new franchised mobile bike repair business. The Canadian-based company is offering turn-key franchises, marketing primarily to shop mechanics who want to go out on their own.  Those interested in starting a VeloFix operation pay a $25,000 franchise fee and then about $40,000 to build out a special Sprinter van with tooling

De Soto Sport continues no-Amazon policy

SAN DIEGO, CA (BRAIN) — Triathlon and wetsuit brand De Soto Sport will continue its policy of not selling to “non-traditional” retail outlets, including, company founder Emilio De Soto II said Wednesday. De Soto, which will celebrate 25 years in business next year, sells to speciality bike, triathlon and running retailers, including some who sell online.

Soleus entering bike market with GPS-enabled Draft computer

AUSTIN, TX (BRAIN) — Soleus, a major supplier of sports watches to the running and fitness market, is entering the bike world with a GPS-enabled bike computer that will retail for $99.  Soleus’ parent company,  ADAO Global, has made sports watches for Nike, Converse and Columbia, among other brands. The new bike computer, called the GPS Draft, complements its popular GPS Fit running watch. “We have been in the sports watch company for a long time, and we know the importance of accuracy and simplicity for athletes,” said David Arnold, founder and CEO of Soleus