commitment

Erik’s agrees to buy Rasmussen Bicycle Shop in West Des Moines

WEST DES MOINES, Iowa (BRAIN) — Erik’s Bike Shop, which has more than two dozen locations across the Upper Midwest, expects to have its first location in Iowa soon, with an agreement to buy Rasmussen Bicycle Shop in West Des Moines. The transaction is expected to be finalized on May 9. Headquartered in Bloomington, Minnesota, Erik’s other locations are in Minnesota, Kansas, Illinois, and Wisconsin

Specialized works with 4iiii on new Power Crank power meters

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components worked with Canada’s 4iiii Innovations to develop the power meter technology used in its new line of Power Crank power meters, which was released to the public on Wednesday. Specialized developed and tested the new power meters with its own Human Performance Lab at the Specialized Win Tunnel and the Locomotion Laboratory at the University of Colorado in Boulder.

Stromer’s new e-bike, the ST1 X, is aimed at the young and stylish

SAN DIEGO, Calif. (BRAIN) — Stromer’s new ST1 X e-bike model is aimed at young and stylish city dwellers

Guest Opinion: Utah’s outdoor companies, legislators must work together

By Sarah Lehman Editor’s note: Sarah Lehman is the CEO of ENVE Composites, based in Ogden, Utah. This column ran in the Salt Lake Tribune on Sunday. Utah is home

Guest Opinion: Utah’s outdoor companies, legislators must work together

By Sarah Lehman Editor’s note: Sarah Lehman is the CEO of ENVE Composites, based in Ogden, Utah. This column ran in the Salt Lake Tribune on Sunday. Utah is home.

René Takens, CEO of Accell Group, steps down

HEERENVEEN, Netherlands (BRAIN) – Accell Group N.V.

Shimano Europe opens third distribution center, in Lyon, France

LYON, France (BRAIN) — Shimano Europe has announced plans to open a new distribution center here to serve its French and Italian customers. It will be the third distribution center for Shimano in Europe, joining locations in the Netherlands and Poland. Shimano also has a distribution warehouse in Istanbul for the Turkish market. The Lyon facility will offer delivery of bike parts and accessories from Shimano brands including PRO bike parts & accessories, Pearl Izumi clothing, Lazer helmets and other related brands.

Shimano Europe opens third distribution center, in Lyon, France

LYON, France (BRAIN) — Shimano Europe has announced plans to open a new distribution center here to serve its French and Italian customers. It will be the third distribution center for Shimano in Europe, joining locations in the Netherlands and Poland. Shimano also has a distribution warehouse in Istanbul for the Turkish market. The Lyon facility will offer delivery of bike parts and accessories from Shimano brands including PRO bike parts & accessories, Pearl Izumi clothing, Lazer helmets and other related brands

Scott becomes title sponsor of ORICA-BikeExchange, renamed Orica-Scott for 2017

GIVISIEZ, Switzerland (BRAIN) — Scott Sports is becoming one of a handful of bike brands with its name as part of a World Tour team title. The Swiss brand is stepping up to co-title sponsor status for the team known as ORICA-BikeExchange this year.

Scott becomes title sponsor of ORICA-BikeExchange, renamed Orica-Scott for 2017

GIVISIEZ, Switzerland (BRAIN) — Scott Sports is becoming one of a handful of bike brands with its name as part of a World Tour team title. The Swiss brand is stepping up to co-title sponsor status for the team known as ORICA-BikeExchange this year. Starting next year, the team will be known as Orica-Scott