city

You can now subscribe to an e-bike or ’smart bike’

NEW YORK (BRAIN) — The Dutch e-bike brand VanMoof is launching a subscription program for its bikes, starting at $19 per month. The fee provides subscribers with unlimited exclusive access to their bike as long as they need it. The fee also covers maintenance and a theft recovery service

Backcountry.com adds house-brand clothing, with bike clothes to come

PARK CITY, Utah (BRAIN) — E-commerce retailer Backcountry.com this week announced a new line of branded apparel for outdoor and casual use and said it would add mountain bike items to its new house brand later this year. The Backcountry Lifestyle collection includes technical rainwear, T-shirts, dresses, shorts, pants, hoodies and shirts

New York City to allow pedal-assist e-bikes, bans throttled bikes

NEW YORK (BRAIN) — Mayor Bill de Blasio on Tuesday announced that the city will allow use of pedal-assist e-bikes, but will continue to ban throttled e-bikes that are capable of speeds above 20 mph.  The state of New York does not regulate e-bikes, which remain technically illegal to use in the state, although legislation is pending in Albany. Last year de Blasio launched a campaign to crack down on e-bikes in the city, particularly throttled bikes used by delivery workers. But now he said he has instructed the city transportation department to begin the rule making process to allow pedal assist bikes

Packmaker Gregory Mountain Products expands its mountain bike hydration offerings

SALT LAKE CITY (BRAIN) — Gregory Mountain Products, best known for its technical backpacks, is getting deeper the mountain bike hydration pack market.

Competitive Cyclist hires TRUE Communications for PR

SALT LAKE CITY (BRAIN) — Competitive Cyclist has hired TRUE Communications as its official press representative. Competitive Cyclist started in 1998 in Little Rock, Arkansas, in a 1,100 square foot bike shop. In 2005, they switched exclusively to e-commerce, and in 2011, the brand was purchased by Backcountry.com and moved to Salt Lake City

Rotor America adds Joel Sehloff as West Coast tech rep

SALT LAKE CITY, Utah (BRAIN) — Rotor America has increased its IBD technical support with the hire of Joel Sehloff as West Coast tech rep. Sehloff wrenched at Wisconsin and Utah-area bike shops and raced road and mountain bikes before coming to Rotor America.

DRAFT Meetup at Giant headquarters planned for next Thursday

NEWBURY PARK, Calif. (BRAIN) — PeopleForBikes’ next DRAFT Meetup event is next Thursday, March 22, at the Giant Bicycles headquarters here. The event includes beer, tacos, gear raffles, networking and presentations about building a better community through cycling.

POC works with Locally to add online dealer locator with real-time inventory information

PARK CITY, Utah (POC) — POC is working with Locally to add a retail locator tool to POC’s e-commerce website starting April 15. The feature will show POC’s ski and bike product dealers as well as real-time availability of products. “We are excited to partner with Locally to support our customers’ shopping experience from researching products online to experiencing them in person at local dealers,” said Ryan Barnes, POC’s snow sales manager for North America. “With the help of Locally’s tool and the service at our fantastic local dealers, we are confident that our customers are going to get the POC product best-suited for them.” The tool will be available throughout the U.S

Eight programs receive grants for equitable bike share and related research

BOULDER, Colo. (BRAIN) — The Better Bike Share Partnership has awarded more than $410,000 in grants to help increase access to bike share in communities of color, and to fund research related to bike share and equity

Princeton Sports closing one location after selling building

BALTIMORE (BRAIN) — Princeton Sports, a third-generation ski and bike retailer that dates to 1936, is closing one of its two locations after selling the real estate. The retailer began a liquidation sale at its 17,000-square foot Columbia, Maryland, store on Thursday.