children

Guilty verdict in Kalamazoo’s deadly crash gratifies local cyclists

KALAMAZOO, Mich. (BRAIN) — Bike riders do things a bit differently now in this city of 75,000, where a driver plowed his truck into a group road ride nearly two years ago, killing five cyclists and injuring four others.

Sampson and Shimano donate bike for Alpine Bank hospital benefit

GLENWOOD SPRINGS, Colo. (BRAIN) — Shimano American and Sampson Sports provided a custom road bike for a program that is expected to raise at least $9,000 for the Children’s Hospital in Denver. The $6,500 bike was the grand prize for a promotion that encouraged people at the Courage Classic benefit ride to sign up and use Alpine Bank’s new Children’s debit card. With each use of the card, the bank donates 10 cents to the hospital

Guest Opinion: Utah’s outdoor companies, legislators must work together

By Sarah Lehman Editor’s note: Sarah Lehman is the CEO of ENVE Composites, based in Ogden, Utah. This column ran in the Salt Lake Tribune on Sunday. Utah is home

Guest Opinion: Utah’s outdoor companies, legislators must work together

By Sarah Lehman Editor’s note: Sarah Lehman is the CEO of ENVE Composites, based in Ogden, Utah. This column ran in the Salt Lake Tribune on Sunday. Utah is home.

Rally Cycling team raises $40,000 for UHC Children’s Foundation at Amgen Tour

SACRAMENTO, Calif. (BRAIN) — The?Rally Cycling team, a pro road team sponsored by Rally Health and suppled by Diamondback, raised nearly $40,000 for UnitedHealthcare Children’s Foundation with a promotion at last month’s Amgen Tour of California. During the race, team supporters were bidding on the team’s custom-painted Diamondback Podiums, which were on auction as part of the UnitedHealthcare Children’s Foundation’s “Ride into Spring” fundraising auction

Strider Bikes donates 120 bikes in Lincoln, Nebraska

RAPID CITY, N.D.

Rachel Atherton and Tracy Moseley: boosting the next generation

When it comes to mountain biking, it’s safe to say British women are doing rather well. Tracy Moseley has won the overall title at all three Enduro World Series. Rachel Atherton ‘did the double’ for the second time in her career in 2015, becoming both downhill World Champion and World Cup Champion at the same time. 

Hot on their heels come Katy Winton, the Scottish enduro rider who signed to Trek for 2016, Manon Carpenter, who took the downhill World Champion stripes in 2014, and Tahnée Seagrave, with multiple podium positions over the last two years, to name but a few. 

Related: Celebrating women’s cycling on International Women’s Day

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But drop down to the Junior category in the British Downhill Series, and there’s cause for concern. At a national level, while there are frequently enough male Juniors to run several races, there are significantly fewer females. Numbers are growing, but women are still in the minority at many mountain bike races. While more women are getting into mountain biking, and more parents are taking their children riding, the cost, time commitment and expense of racing can be prohibitive for many.

Early support

Both Atherton and Moseley recognise this, and are each taking matters into their own hands, doing what they can to support the next generation of female mountain bikers. 

“I’ve been so lucky to have my brothers to help and encourage me, from the very start I just wanted to keep up with them. I never forget that or underestimate how lucky I was to have them and a dad who was prepared to devote his weekend to taking us to the races, which is why I particularly want to help other young women when they are starting out,” Atherton tells BikeRadar, and it’s a sentiment that Moseley shares. 

Rising race entry fees

Keeping it local

Podiums mean prizes

Unifying impulses

You can read more at BikeRadar.com

SoCal industry rallies to support NICA fundraiser

IRVINE, Calif. (BRAIN) — When Andy Lightle’s wife asked him what he wanted for his birthday eight years ago, he couldn’t think of anything he really needed

Longtime Giant account exec Larry Lewallen retires

NEWBURY PARK, Calif. (BRAIN) —?Larry Lewallen, who began his career at Giant in January 1988, is retiring after 28 years with the brand and more than 40 years in the bike industry. Lewallen began with Giant soon after the brand was launched in the U.S.

By admin on February 5, 2016 | Safety
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Yuba introduces kids cargo bike with flip-flop frame design

PETALUMA, Calif. (BRAIN) — Cargo bike brand Yuba Bicycles is launching the Flip Flop, a kids’ balance bike with a rear rack and a novel frame design that can be flipped over to add about an inch to the frame size for a growing child. The Flip Flop is designed for children ages 1 1/2 to 6