california

Portland State Univ. asks brands, retailers to promote e-bike survey

PORTLAND, Ore. (BRAIN) — With more than 1,000 responses already received, a university researcher is asking the industry to promote an online survey on how consumers use e-bikes. June 23 is the last day to take the survey

Populo launches sub-$1,000 Sport urban e-bike

CITY OF INDUSTRY, Calif. (BRAIN) — Populo Bicycles’ new Sport model is a singlespeed urban e-bike that retails for less than $1,000.

BTI’s second distribution facility open for business

SANTA FE, N.M.(BRAIN)  — Bicycle Technologies International has begun shipping orders from its second distribution facility, located in Reno-Sparks, Nevada.

Chefs cycle for a good cause

MONTEREY, Calif. (BRAIN) — It had been a number of years since renowned Bay Area chef Chris Cosentino attended Sea Otter. But as a former pro 24-hour mountain biker who raced in the singlespeed category at events all over the U.S.

Bosch and Troy Lee Designs sponsor two California e-MTB races

IRVINE, Calif. (BRAIN) — Bosch and Troy Lee Designs are producing a two-race series of electric mountain bike races at two California ski resorts this summer. The BOOGALOO series comprises a July 23 event at Snow Summit and a Sept

Marin adds Nikki Tufte and Michael Larson to Midwest sales team

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc.

Arkansas signs e-bike bill into law; Arizona is next

LITTLE ROCK, Ark. (BRAIN) — The state of Arkansas has signed into law a new electric bicycle bill, HB 2185 , making it the fifth state in the U.S., after California, Utah, Tennessee and Colorado, to pass e-bike legislation modeled after a pioneering California measure to create three classes of e-bikes.

Colorado passes e-bike bill, becomes fourth state with legislation on the books

DENVER, Colo. (BRAIN) — Colorado Gov.

IRC looks to rebuild its brand in the US market among younger riders

TAIPEI, Taiwan (BRAIN) — For mountain bikers over 40, MTB tires from IRC were a “must have” back in the 1990s. But the Japanese company and its bicycle tires disappeared from the U.S. market after a disastrous fire at its South Korean factory pushed the company out of the market

Giro partners with Fabric to produce a Grinduro event in the UK

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has partnered with Fabric to produce a Grinduro event in the UK this July. The event, open to 400 riders, will be held on the Isle of Arran in Scotland.  “We’re proud to be a presenting sponsor of Grinduro and to help bring this unique event to Scotland,” said Neil Cousins, global marketing manager for Fabric, a Dorel Sports brand