california

Specialized opens company-owned store in Costa Mesa, California

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components has opened a company-owned store in Costa Mesa, California, which the company said it considers “an investment to support the growth of the cycling community in Southern California and to test opportunities and experience learnings first-hand to better support retail partners.” The store is a full-service retail location, selling both bikes and equipment, with limited inventory and a focus on blending digital and physical retail. Additionally, there is a large focus on custom apparel tailored to a Southern California theme

Eclipse eclipses Electric Bike Expo

PORTLAND, Ore. (BRAIN) — The Electric Bike Expo has canceled this weekend’s consumer test fest in Portland because Monday’s total solar eclipse, which makes landfall south of the city, has wreaked havoc on its logistics.

Eclipse eclipses Electric Bike Expo

PORTLAND, Ore. (BRAIN) — The Electric Bike Expo has canceled this weekend’s consumer test fest in Portland because Monday’s total solar eclipse, which makes landfall south of the city, has wreaked havoc on its logistics

Canyon goes live with US sales

CARLSBAD, Calif. (BRAIN) — Canyon has officially launched sales to consumers in the United States. The Germany-based company began taking orders for road, mountain, triathlon, and commuter bikes on canyon.com .

Canyon goes live with US sales

CARLSBAD, Calif. (BRAIN) — Canyon has officially launched sales to consumers in the United States. The Germany-based company began taking orders for road, mountain, triathlon, and commuter bikes on canyon.com

New and returning sponsors support Arthritis Foundation’s California tour

LOS ANGELES (BRAIN) — The Arthritis Foundation’s California Coast Classic Bike Tour fundraising ride will depart from San Francisco on Sept. 9 backed by presenting sponsor Amgen and a host of industry and non-endemic sponsors. Biotech company Amgen is the longstanding lead sponsor of the Foundation’s eight-day fundraising ride, and the company also recruits a team to fundraise and ride it.

Devinci expands demo program to two rigs in the West

CHICOUTIMI, Québec (BRAIN) — Devinci has added a second demo truck in the U.S. Chris “Charlie” Manea is the company’s newest demo driver. He’s visiting dealers and bike parks in Colorado, Utah, California, Nevada, Arizona and New Mexico.

Beeline Bikes to open 25 new mobile shops

SAN CARLOS, Calif. (BRAIN) — Beeline Bikes signed five new franchise agreements during the second quarter of the year to develop 25 new mobile shops across eight new territories — the brand’s most successful quarter to date, Beeline stated. The new trucks will be based in Colorado, Texas, California and, for the first time, Indiana

CalBike announces program for California Bicycle Summit

SACRAMENTO, Calif. (BRAIN) — The California Bicycle Coalition (CalBike) has announced the initial program for this year’s California Bicycle Summit, set for Oct. 3-6 at the Sacramento Convention Center and surrounding venues

Opinion: Should cyclists be allowed to yield at stop signs?

By Walt Seifert Editor’s note:  Walt Seifert is executive director of Sacramento Trailnet, a nonprofit association promoting greenways with a paved trail network in Sacramento, California. For 35 years, people riding bikes in Idaho have been allowed to do something they can’t legally do just about anywhere else—treat stop signs as yields