BRAIN extends submission deadline for Sea Otter Guide


3T announces new sales and management structure in North America

BREMBATE, Italy (BRAIN) — 3T Bike America has announced a new U.S. sales and management structure to be headquartered in Toronto

E-bike bill in Washington state heads to governor for signing

OLYMPIA, Wash. (BRAIN) — The Washington state Legislature passed a three-class e-bike bill (SB 6434) last night with an 86-12 vote (House), following a 44-2 vote out of the Senate. It defines Class 1, 2 and 3 e-bikes as bicycles with many of the same rights to the road, in particular bike path access for Class 1 and 2 e-bikes

Yamaha soft-launching line of house-brand e-bikes at show

LAS VEGAS (BRAIN) — Yamaha, known for its motorcycles and powersports products, is raising the curtain — halfway, at least — on a new, four-model line of electric bikes that it will launch in the United States and Japan early next year.  Yamaha is displaying only prototypes at its booth at the Interbike show this week, and won’t publicly disclose spec and other details until a formal product introduction later this year. Company officials call the Interbike presence more of a “brand launch” than a product launch, and those looking for detailed information will be disappointed. At Interbike, interested retailers can learn more specifics under a nondisclosure agreement so they can include Yamaha in their 2018 buying plans

Giant Manufacturing loses appeal in Illinois injury lawsuit, trial can proceed

CHICAGO (BRAIN) — A long-running personal injury lawsuit can proceed after Giant Manufacturing failed to convince the Illinois State Appellate Court that it should be cut loose from the suit because, the Taiwanese company said, it essentially had no ties to the sale of Giant bicycles in Illinois. The ruling, issued Sept. 8, concluded that Giant Manufacturing had sufficient business ties to the state for the lawsuit to proceed; that Giant Manufacturing, in effect, controlled Giant Bicycle, Inc.’s U.S

Beeline founder Pete Buhl and retailer Ian Christie featured in latest Channel Mastery podcast


Felt Bicycles announces territory expansion under sales rep Juan Diaz

IRVINE, Calif.

Specialized celebrates opening of four new ‘Innovation Centers’

MORGAN HILL, Calif. (BRAIN) — This year Specialized will open four new facilities, in three countries, each devoted to innovation, the company said.

The Mann Group adds sales rep workshop to Mann U

ASHEVILLE, N.C. (BRAIN) — The Mann Group has added a new workshop for bike industry sales reps to its Mann U offerings

Specialized opens company-owned store in Costa Mesa, California

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components has opened a company-owned store in Costa Mesa, California, which the company said it considers “an investment to support the growth of the cycling community in Southern California and to test opportunities and experience learnings first-hand to better support retail partners.” The store is a full-service retail location, selling both bikes and equipment, with limited inventory and a focus on blending digital and physical retail. Additionally, there is a large focus on custom apparel tailored to a Southern California theme