Mavic’s Larry Burke leaves company to take a VP sales role at Polartec

BOSTON (BRAIN) — Larry Burke, an 18-year veteran at Mavic, has had a front-row seat during some of the most tumultuous changes in the global wheel business.

Trek to begin online bike sales — Dealers will assemble bikes and get a service commission

MADISON, Wis. (BRAIN) — In a first for a major U.S. bike brand, Trek Bicycle will begin sales of complete bikes to consumers via its website in late September.

February 1, 2014

Issue Highlights:? Profiles of 50 influential women in the bike industry, an interview with Trek president John Burke about Electra acquisition, plus triathlon’s Top 50 retailers. 

February BRAIN features 50 influential women, John Burke interview and more

LAGUNA HILLS, Calif. (BRAIN) — The February 1 issue of Bicycle Retailer & Industry News features profiles of 50 influential women in the bike industry, an interview with Trek president John Burke, plus news about Specialized’s Rider Experience program, the death of toolmaker Paul Morningstar and more. The February 1 issue includes BRAIN’s look at women in the worldwide industry who are influencing the way bikes are made and marketed.

Mary Burke launches gubernatorial campaign in Wisconsin

MADISON, WI (BRAIN) — Former Trek Bicycle executive Mary Burke announced her bid for the Wisconsin governor’s mansion on Monday with a three-minute video that featured the bike company her father founded in a Waterloo, Wisconsin, barn. Burke, a former state commerce secretary, is seeking the Democratic Party’s nomination for the governor’s seat. She hopes to replace GOP incumbent Scott Walker, who survived a recall election last year.


Start: June 21, 2013 End: June 23, 2013 Location: East Burke, Vermont NEMBDAfest2013 pk@nemba.org The NEMBAfest at Kingdom Trails  will be held at the base lodge of Burke Mountain Ski Resort, and features camping, a large industry expo with over 50 bike industry vendors, lift serve mountain biking at the Burke Mountain Bike Park, scores of group rides, live music, and food and beer from 21 different Vermont farms and companies. Various mountain bike celebrities will be in attendance.