british

Podium Imports to distribute Tailwind Nutrition in Canada

PENTICTON, British Columbia (BRAIN) —  Podium Imports has been appointed the exclusive Canadian distributor for Tailwind Endurance Nutrition.  Tailwind, based in Durango, Colorado, was developed by Jeff and Jenny Vierling from a need to find an all-day source of nutrition, hydration and electrolyte replacement that would upset the stomach. “Now that we have established Tailwind in the U.S., we can turn our attention to other markets,” said Tailwind co-founder Jenny Vierling

Rad Power Bikes to open Vancouver showroom

VANCOUVER, British Columbia (BRAIN) — Consumer-direct e-bike brand Rad Power Bikes is growing its Canadian headquarters and opening a retail showroom in East Vancouver next month.

Sea Otter 2018: Brands return after absence; e-MTBs make their mark

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic opened Thursday with an expo that includes more than 500 booths representing nearly 900 brands and covering 165,000 square feet of space at Laguna Seca Raceway

Kona raffle and party during Sea Otter will benefit California trail groups

VANCOUVER, British Columbia (BRAIN) — Kona Bicycles will hold a pair of fundraising events at next week’s Sea Otter Classic to benefit two mountain bike advocacy groups and their efforts to rebuild trails damaged in last year’s California wildfires. At Booth 576 during the Sea Otter expo, Kona will raffle off a limited-edition bike (just 200 made) valued at $2,299. Only 250 tickets will be sold at $20 each.

Endura sold to Pentland Brands

Pentland owns brands including Speedo, Mitre, Canterbury and Berghaus. LIVINGSTON, U.K

Race Face Rip Strip Lumbar Belt offers close-fitting storage for mountain bikers

VANCOUVER, British Columbia (BRAIN) — The Rip Strip Lumbar Belt is part of the Race Face’s 2018 soft goods collection, which was announced this week.  Race Face said the belt is designed for storage for a mountain biker heading out for a quick trail ride or bike park session.  It is made with rip-stop nylon with an adjustable woven elastic belt for personalized fit. It has a waterproof media pocket in main body design and a 3-pocket system constructed of durable stretch mesh.

Weldtite entering US market, hires Derek Goltz

LINCOLNSHIRE, United Kingdom (BRAIN) — British bike care brand Weldtite has hired Derek Goltz to oversee all sales and marketing activities for the brand in the U.S. The company, which offers lubes, cleaners, tools and other accessories, is entering the U.S. market for the first time this year and will display at next month’s Sea Otter Classic.  Goltz, most recently the director of marketing for Finish Line, will work from Orlando, Florida

In response to pressure, MEC suspends business with Vista Outdoor

Canadian outdoor retailer carried Bollé, Bushnell, CamelBak, Camp Chef and Jimmy Styks and will sell through remaining inventory. VANCOUVER, British Columbia (BRAIN) — Five days after Mountain Equipment Co-Op publicly acknowledged that thousands of members had asked it to stop selling Vista-owned outdoor and bike brands, the Canadian retailer said it is suspending further orders and selling through existing inventory.  Vista Outdoor is the parent company of Bell, Giro, Blackburn and CamelBak.

PinkBike.com hires Brian Park as head of editorial

VANCOUVER, British Columbia (BRAIN) — Pinkbike.com has hired Brian Park as its head of editorial. Park most recently was global content marketing manager at Rocky Mountain Bicycles and editor in chief of Rocky Mountain’s Trail Journal

Raleigh launches new fashion bike, the Superbe, available with Ready Ride assembly

KENT, Wash. (BRAIN) — Raleigh has launched a new fashion bike model that is available consumer direct from the company’s website with Ready Ride assembly, a level of assembly first introduced by Raleigh’s sister company, Diamondback, in March