brand-marketing

ANA makes $5 million in repayments after discovering bike import duties mistake

KENT, Wash. (BRAIN) — As part of a review late last year, managers at Accell North America discovered that the company had been underpaying U.S. Customs on some bike import duties since 2013.

Dorel hires Hamilton and LaLonde in global marketing positions

WILTON, Conn.

Kevin Rouse joins True Communications

MILL VALLEY, Calif. (BRAIN) —?True Communications has hired industry veteran Kevin Rouse to join the agency’s public and media relations team. Rouse will join True as an account manager starting immediately

Bell and Blackburn add to product and marketing teams

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has added to the marketing and product teams of its Bell and Blackburn divisions with new hires and an internal promotion. Bell has appointed Niki Jaimes as the new brand manager for its bike division, where she will manage brand marketing, advertising and public relations programs

Palermini, Titone leave Easton-Bell in reshuffle

SCOTTS VALLEY, CA (BRAIN) — Longtime Easton-Bell Sports executives Don Palermini and Jeff Titone have left the company as part of multiple job changes at the Bell Helmets and Blackburn brands. The company also has promoted several staffers to new positions and said it is recruiting to fill other positions.   Palermini has been with Easton-Bell Sports since 2000, most recently as director of marketing for Bell and Blackburn.

Caldwell, Zigmont to join SRAM

CHICAGO, IL (BRAIN) — SRAM is adding to its marketing muscle with the hires of Elayna Caldwell and Chris Zigmont. Each will be making the move to Chicago as they take on their new roles next January.  Caldwell becomes director of brand marketing for mountain bike and Zigmont assumes the role of director of brand marketing for road. Both positions are new and add a new layer of management