bosch-equipped

Bosch’s new ‘eMTB Mode’ automatically switches between assistance modes

IRVINE, Calif. (BRAIN) – Bosch has launched a new trail riding feature for its Performance Line CX. This new feature, called eMTB mode, will automatically change between assistance modes depending on pedal pressure to optimize support on different types of terrain

Benno Bikes expands dealer base and sales force, hires Ben Luster as sales manager

PHOENIX (BRAIN) — Benno Bikes, a company created by Benno Baenziger, the co-founder and former designer and co-owner of Electra Bikes, is expanding its retail partners and outside sales force and has opened a distribution center in Phoenix. The company also recently hired Ben Luster as sales manager for Benno Bikes USA

Outerbike opens with e-bikes, retail exhibitors (and the usual stampede)

MOAB, Utah (BRAIN) — Outerbike, a consumer demo event held just outside this mountain bike destination, opened Friday with its traditional stampede as riders rushed in to grab their preferred demo bike as soon as possible (as show in the Vine video below, posted by the Bureau of Land Management office). This year’s three-day event features about 55 exhibitors including, for the first time, an e-bike exhibitor, Haibike