bikes

BRAIN Dealer Tour tastes Kansas’ gravel on its final day

LAWRENCE, Kan. (BRAIN) — Forty-six miles of riding — a good dusty chunk of it on gravel roads — brought the BRAIN Dealer Tour crew to visit two shops Thursday. One store was less than two months old in a tiny town that happens to be along a popular cycling route.

Bike community mourns death of mechanic and activist who died in cougar attack

SEATTLE (BRAIN) — The bike community across the country, including colleagues at at least two bike shops, is mourning the death of S.J.

Ten major bike companies join Trek, Ford and Tome on bicycle-to-vehicle technology advisory board

INDIANAPOLIS (BRAIN) — Some bike and e-bike heavy hitters are joining Trek and Ford in helping create safety standards related to bicycle-to-vehicle communication.   For nearly a year,  Trek has been working with the software company Tome and Ford  on developing the so-called B2V technology, which uses artificial intelligence to evaluate and identify safety measures at specific vulnerable roadway locations.

Pirelli cuts OEM deal with Pinarello

MILAN (BRAIN) — Pirelli will provide its PZero Velo tires for all Pinarello’s Dogma F10 bicycles this season. “It is with the greatest pleasure that we announce this OEM agreement with one of the world’s most prestigious bike makers,” said Antonella Lauriola, COO of the Velo Pirelli business unit

City governments struggle as bike sharing upsets traditional transportation models

MONTEREY, Calif.

Frog launches USA Cycling co-branded youth bikes

MONTEREY, Calif. (BRAIN) — Frog Bikes, which announced a three-year agreement with USA Cycling last year , is introducing a line of USA Cycling and Frog co-branded bikes at the Sea Otter Classic this week

Pivot Cycles hires John Pentecost in international sales and Ron Koch in media relations and content

TEMPE, Ariz.

Marin and Hawley-Lambert form sales partnership

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes, Inc., and Hawley-Lambert have announced a new sales partnership for all IBD sales in the U.S. Hawley-Lambert sale reps are now representing the Marin brand, while Marin will continue to stock bicycles at its warehouses in Southern California and New Jersey, maintain some of its regional sales reps, and continue to handle fulfillment, credit programs, warranty and other functions

First quarter wholesale bike sales up 2.4% thanks to e-bikes and gravel bikes

BOULDER, Colo. (BRAIN) — The U.S

Spinlister in talks with potential buyers to bring back service

SANTA MONICA, Calif. (BRAIN) — A potential buyer may breathe new life into popular bike rental platform Spinlister, which announced last month that it would shut down