Bag Balm comes to cycling from an udder market

PARK CITY, Utah (BRAIN) — Bag Balm has been a Vermont-made solution for chapped cows’ udders for over 100 years. And for ages, in-the-know folks have used it to moisturize and protect their hands and for other non-bovine applications, including as a chamois crème.

Brands and editors press the flesh at PressCamp

Outdoor and bike industry journos get the full story on brands at the event, and will question Utah state officials on land policy Wednesday.

Former retailer launches second children’s book on Kickstarter

TETON VALLEY, Idaho (BRAIN) — The founders of Fitzgerald’s Bicycles, Scott and Jannine Fitzgerald, launched a second Kickstarter campaign to expand on their book “B is For Bicycles” and podcast series, which encourages kids to ride their bike. The Fitzgeralds, former owners of Fitzgerald’s Bicycles, are launching their second illustrated, hardcover children’s book, “Buddy Pegs Taking the Lead.” It features the loveable animal characters from the Fitzgerald’s first illustrated children’s book.

Chris McGovern joins Donnelly Sports

Editor’s note: On Monday morning, BRAIN mistakenly posted an old announcement about a personnel change at Donnelly Sports.

Felt Bicycles makes changes to sales structure, promotes Adam Micklin and Jake Duehring

Adam Micklin has been promoted to vice president of global sales & marketing.

New BRAIN looks at industry stocks, Campy’s OE play, and Boulder’s Pearl Street


Pirelli to launch line of road bike tires this fall

MILAN (BRAIN) — Pirelli is returning to the bicycle market with a line of road tires that will be available this fall. The 110-year old Italian brand has focused on performance auto and motorcycle tires in recent decades, and will adopt its P Zero brand from motorized use: the bike tire line is called P Zero Velo.

Wilier Triestina launches limited edition bike to celebrate 100th anniversary of the Giro


Wilier Triestina launches limited edition bike to celebrate 100th anniversary of the Giro

LONGMONT, Colo. (BRAIN) — Wilier Triestina is celebrating the 100th anniversary of the Giro d’Italia with a special custom painted edition of the Cento10AIR road bike. The special edition features the brand’s famous  cromovelato ramato (chrome plated copper) finish

Fox Factory sees 16 percent sales increase in bike products