bicycle-blue

PeopleForBikes and Bicycle Blue Book collaborate to promote National Trade-in Your Bike Month

BOULDER, Colo. (BRAIN) — Bicycle Blue Book and PeopleForBikes are promoting a self-declared National Trade-in Your Bike Month in June. PeopleForBikes recently promoted bike trade-ins on its blog and included Bicycle Blue Book’s directory of retailers who participate in its trade-in program

New Interbike podcast looks at used bike market and bike trade-in programs

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest Interbike podcast looks at how some IBDs are taking a new look at the used bike market, whether they buy and sell used bikes or take them as trade-ins toward new bike sales.  Guests on the fifth episode of “Interbike — The Podcast” include Steve Frothingham, the web editor for Bicycle Retailer & Industry News, who has written extensively about the used bike market in recent years (including a new article in the April 15 issue of BRAIN)

BicycleBlueBook.com expands business development team

SAN JOSE, Calif. (BRAIN) — Bicycle Blue Book has added two new members to its business development team. Gary Thornton, based in Philadelphia, will cover the Northeast territory and Will Stoffel, based in Memphis, will cover the Southeast territory.

BicycleBlueBook.com expands business development team

SAN JOSE, Calif.

New BRAIN features Bill Austin tribute, used bike market news, and Sales Training Guide

? LAGUNA HILLS, Calif. (BRAIN) — Longtime industry leader Bill Austin is being remembered for his tireless work for the improvement of the IBD industry, as well as his mentorship to many across the industry and leadership at some of the industry’s most storied brands.