Qloom’s motto is ‘Surf the trail’, and the brand aims to bring surfing’s bright, bold colors and graphics to mountain bike wear, as well as the laidback surf vibe to both singletrack and the pre- and post-ride hangout.
Qloom offers mountain bike clothing for men, women, and kids, and has been sold through dealers in Europe since being founded in Switzerland in 2007. The brand has jumped into the US market in the fall of 2015 going direct-to-consumer, and plans are in place to join Australia soon.
Qloom touts the Avalon shorts as an enduro offering. With that, they feature a slightly looser fit and more durable materials.
According to Qloom’s Stephen Downey, “We’ve noticed a shift in what a lot of riders desire in their mountain bike products. From bike geos to helmet designs, consumers expect products that deliver performance on the climbs, but really come to life and excel on the descents. We feel the Avalon fits the bill with its features and fit. They rock the uphill, but are really made to rally the downhills.”
I have a good handful of rides in the Avalons, and am impressed. The fit is spot on, with a performance cut that strikes a very nice middle ground between tight and loose. The rise through the crotch features a stretchy, slicker material, allowing for easy movement around the saddle, and most importantly not snagging on the seat when wiggling your way off the back on steep, fully committed descents.
You can read more at BikeRadar.com
IRVINE, Calif. (BRAIN) — Nearly 500 U.S
Today’s Plan is a relatively young Australian software startup that launched at the beginning of 2015. The online platform seeks to bring the knowledge of a qualified coach to an affordable, cloud-based training and coaching subscription service. With a year of product refinement now complete, we thought it was time to update our original story and check in on what this fast-moving company was up to.
Although there are businesses in this space already, Today’s Plan offers a range of unique features, split into two distinct areas. The first is a computer-generated, yet personalised training plan that based on your riding history, fitness level and time available to train is tailored towards your exact event goal. The other area is in analytics, with endless data captured and displayed in easy to use graphs and summarised terminology. The latter is something the Trek-Segafredo team, and a growing number of professional cycling coaches are now using.
Originally created with cycling coach Mark Fenner of FTP Training, Today’s Plan claims to have thousands of training templates in its database that users can make use of after answering the setup questions.
Company director Ben Bowley, a former managing director of Apple in Australia and New Zealand, explained to BikeRadar that the starting point had been him meeting Fenner as a customer.
“I was disappointed in my mountain bike marathon results and wanted to do better,” he said. “The following year, working with Fenner, I smashed my previous record and was competitive.
“I couldn’t have done it without a coach’s assistance – and our system is bringing much of that to your fingertips at an affordable price,” claimed Bowley.
You can read more at BikeRadar.com
RICHMOND, Australia (BRAIN) —?Australian cycling accessory brand Knog has launched a new style of bicycle bell with a Kickstarter crowd-funding campaign.
BRUSSELS?(BRAIN) — The 2018 Velo-City international advocacy summit will be held in Rio de Janeiro, the European Cyclists’ Federation, the event’s organizer, announced Monday. The ECF has been organizing the annual conferences since 1980. This year’s conference is being held later this month in Taipei, Taiwan, directly preceding Taipei’s annual bike trade show.? ?The 2017 conference will take place in the Netherlands.
AURORA, Ontario (BRAIN) —?Canadian e-bike electric propulsion system manufacturer?BionX International has named Casey Anderson as its new sales manager for North America and emerging markets. Anderson has 15 years of experience in the cycling industry, starting in retail sales and through several positions at BionX including technical representative and global training manager
CANBERRA, Australia (BRAIN) — Australia-based?Today’s Plan is expanding into the U.S. and Canada with its customized training plans and analytics that it offers for specific bike events.
MILWAUKEE (BRAIN) —?Olympic Supply Company is now distributing Reid Cycles, which offers bikes starting at $279.99 retail, including urban, commuter and fat bikes.
LONGMONT, Colo.?(BRAIN) — Global Fat Bike Day, Saturday, Dec. 5, is being marked with events, demos and product introductions from Estonia to Vermont, Australia to Colorado. According to Fat-Bike.com , the day was designated by some British fat bike enthusiasts several years ago.
GIVISIEZ, Switzerland (BRAIN) — Scott Sports SA has formed two joint ventures with Sheppard Industries to distribute Scott products in Australia and New Zealand. Sheppard Industries claims to tbe largest wholesaler of bikes and bike-related products in both countries. Scott Sports and John Struthers, the owner of Sheppard Industries, have entered into an agreement to establish two new jointly owned companies to be called Sheppard Cycles Australia, and Sheppard Cycles New Zealand