Australia’s FE Sports promotes Darren Harper to national sales manager

BRISBANE, Australia (BRAIN) — FE Sports has appointed Darren Harper as its national sales manager. FE Sports is one of the largest wholesale distributors of bike products in Australia and New Zealand.

New startup links cyclists with global rentals, accommodations and events

TAIPEI, Taiwan (BRAIN) — It’s a bold concept.

Herrmans opens Taichung office

TAICHUNG, Taiwan (BRAIN) — The Finnish accessory brand Herrmans Oy Ab has opened a new office in Taichung city to manage its Taiwan warehouse and serve regional customers. The Taichung office will assist customers in Taiwan, China, India, South-East Asia, and Australia, the company said. The office also will manage inventory coming in and deliveries from the bonded warehouse

Liv unveils brand new line of women’s mountain bikes

Liv, the sister brand to global cycling Giant, has released a whole new and updated range of full-suspension mountain bikes for women. Designed from the ground up to suit the geometry needs of women and how they ride, according to Liv, these are serious, top-of-the-range bikes for technical terrain, fast racing, and all-mountain adventuring — with no compromise on componentry or the fun factor. 

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Say goodbye to the Lust and Intrigue

While the names may have been a little risqué, there’s no denying that both the Liv Lust and the Liv Intrigue were very popular bikes. So popular in fact that the Liv Lust Advanced, the top-of-the-range model, outsold every other model of mountain bike that Liv and brother-brand Giant produced in 2015. Yes, every model, men’s/unisex bikes included. However, for 2017 these bikes are no more, having been replaced by brand new, updated models. 

Say hello to the Hail, Pique and Embolden

First things first — the names are a definite improvement! But there’s a lot more to be interested in here than simply revamped brand nomenclature. These full-suspension offerings are designed to be serious, rip-ready bikes, and Liv states it has spent a lot of time and research getting these right.


The Hail is a 160mm-travel all-mountain bike designed with enduro racing in mind. The Pique is an aggressive XC bike and the Embolden is a trail-ready bike with 120mm of travel and a single-pivot rear suspension system. 

Women’s specific geometry

Liv has long been the champion of women’s specific bikes, with its entire range featuring bikes with a geometry designed for female riders. 

Within mountain biking, the trend over the last couple of years has been for bike brands to move towards a unisex frame for both male and female riders, with women’s specific finishing kit and contact points. Specialized and Scott have both made that move on at least some of their women’s mountain bike lines for 2017. However, Liv is bucking that trend with the Liv, Hail and Embolden all featuring women’s specific geometry. 

1. Steeper head angle

2. Raised bottom bracket

3. Trunnion mounted shock

4. Updated Maestro suspension system 

5. Advanced Forged Composite Link

High performance and expert input

The new Hail, Pique and Embolden

Liv Hail 

  • Two carbon-framed Advanced models — the Hail Advanced 0 and the Hail Advanced 1
  • Two aluminium-framed models — the Hail 1 and Hail 2
  • Boost hub spacing
  • 100mm dropper seatpost on all models
  • Maestro suspension system
  • Shorter chainstays for more agile and manoeuvrable handling
  • Schwalbe Magic Mary front and Hans Dampf rear tyres
  • 1x drivetrain (SRAM Eagle on the Advanced 0, Shimano SLX/XT on Advanced 1)
  • Dual-position 160mm forks that can be locked to 130mm travel, altering the geometry of the bike for easier and more efficient climbing
  • Liv Hail Advanced 0: Not available in the UK / $5,350 / AU$7,999
  • Liv Hail Advanced 1: £3,749 / $5,350 / AU$5,699
  • Liv Hail 1: £3,099 / $4,200 / AU$4,499
  • Liv Hail 2: £2,499 / $3,250 / Not available in Australia

Liv Pique

  • The carbon-framed Pique Advanced 0, 1 and 2
  • The aluminium framed Pique 2 and 3
  • The Pique Advanced SX with 140mm forks and 120mm rear suspension
  • Boost hub spacing
  • 100mm dropper seatpost on all models
  • Maestro suspension system
  • Lower standover and shorter chain stays than the Liv Lust
  • Liv Pique Advanced 0: Not available in the UK / $8,975 / AU$9,799
  • Liv Pique Advanced 1: Not available in the UK / $4,950 / AU$5,799
  • Liv Pique Advanced 2: £2,899 / $3,300 / Not available in Australia
  • Liv Pique Advanced SX: £2,499 / $4,125 / Not available in Australia
  • Liv Pique  2: £2,499 / $3,150 / AU$4,999
  • Liv Pique  3: £1,899 / $2,375 / AU$2,999

Liv Embolden

The Embolden is the new entry-level, alloy-framed, full suspension mountain bike in the Liv off-road range. It’s a trail-focussed bike with 120mm of suspension front and rear, single pivot point suspension system, 27.5 wheels and low standover. Designed to be a confidence-inspiring ride with plenty of traction and stopping power, Liv describes it as “nimble and playful while providing a stable, trustworthy feel.”
The top-of-the-line Embolden 1 features a SRAM NX 1×11 drivetrain with Shimano M395 hydraulic disc brakes, Fox 34 Rhythm forks with Boost spacing and a Fox Float rear shock. 
  • Liv Embolden 1: Not available in the UK / $2,100 / Not available in Australia
  • Liv Embolden 2: £1,099 / $1,365 / Not available in Australia

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Giant’s global sales continue to slump due to weak markets in US and China

TAICHUNG, Taiwan (BRAIN) — The global slump in bicycle sales, especially in the U.S. and China, has taken a toll on Giant’s first three quarters of 2016 with overall revenue down 6.5 percent. Giant posted revenue of NT $44.2 billion ($1.38 billion) for the first three quarters compared to the same period last year of NT $47.3 billion.

Knog pulls Kickstarter campaign for PWR battery after slow start

RICHMOND, Australia (BRAIN) — The Australian accessory brand Knog, which had a successful Kickstarter campaign for its Oi bike bell , ended its campaign for a new backup battery after funding momentum stalled.  The company ended its campaign on Nov. 4, after it had been live for about a week. It had raised pledges for AU $37,000 ($28,200) from 229 backers.

Mobile shops roll ahead as alternative to brick and mortar

LAS VEGAS (BRAIN) — Robert Provost, the CEO of Florida electric bike maker ProdecoTech, says he can lower a retailer’s overhead — to less than 9 feet. That’s the height of a specially equipped and wrapped Ford van that ProdecoTech is rolling out as a mobile e-bike sales and service store

NuVinci Cycling hires Anne Guethoff as director of marketing

ZWOLLE, Netherlands (BRAIN) — NuVinci Cycling, a division of Fallbrook Technologies Inc. has hired Anne Guethoff as its new director of marketing

Pactimo Apex MTB jersey review

Pactimo, the brand primarily known for its top quality road kits offered in both custom and standard designs, is now making mountain bike clothing. Their new Apex MTB jersey has an excellent fit and a few well thought out details that make it a keeper.

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Light and trim

All performance riding jerseys are lightweight, that’s pretty much a given nowadays, the fit though, that can be a complete crapshoot.


The Apex MTB jersey nailed the low weight criteria, and managed to hit the mark on the fit as well. It fits trim, not Lycra racer, second-skin type trim, but far removed from the all too typical American square box shirt fit. It’s worth noting, I’m tall and gangly, and while I remember the 90’s baggy look, I’m well past that now. It pairs well with the matching Apex shorts, both with a nod towards XC riding. 

Adding to the impeccable fit, the material placement works well. The front panel is a super soft Run-Lite fabric, if you’re not a runner, having a silky smooth shirt is key as the up and down motion of a shirt can cause chafing on two spots where you really don’t want to be chafed. 

Pactimo Apex MTB jersey pricing and availability

Available now. £35 / US$50 / Pactimo does not ship to Australia currently

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BikeExchange becomes co-title sponsor of Orica-BikeExchange WorldTour team

Australia-based online marketplace moves up to title position prior to Tour de France. IRVINE, Calif. (BRAIN) —?BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge