From the magazine: The sportive life

Events’ massive popularity in Europe bolsters industry, local economies Editor’s note: The following article was published in the May 15 issue of Bicycle Retailer & Industry News When Wiggle embarked on sponsoring its first sportive ride in 2009, it was nothing more than a way to market its new Verenti bike line to the casual road cyclist. But after seeing nearly 3,000 riders gather for the Verenti Cheshire Cat sportive in Northwest England for Britain’s season opener, Wiggle knew it was on to something. The online retailer partnered with an events organizer to headline a few more non-competitive multi-distance rides that year, and never looked back.

Author: admin on June 8, 2012
Category: Electric Bike, Folding Bicycle
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