Yakima photo contest promotes outdoor stewardship

BEAVERTON, Ore. (BRAIN) —?Yakima has launched an online photo contest, called #sharethetrail, aimed at promoting outdoor stewardship.

ERG! energy bars, developed by a cyclist, are going national

TRAVERSE CITY, Mich.?(BRAIN) — ERG! energy bars, developed by Michigan masters bike racer Dennis Bean-Larson, contain simple whole, raw foods and are gluten-, dairy- and soy-free.

Fred Clements: Innovate, adapt and prepare to ‘fail forward’

A blog by the NBDA's executive director. Editor’s note: Fred Clements is the executive director of the National Bicycle Dealers Association. Clements’ previous blog posts can be read on

Virtue Cycles launching electric cargo trike via Kickstarter

SAN DIEGO (BRAIN) — Virtue Cycles has announced the Kickstarter campaign to fund the Virtue Pedalist, a front-cargo tadpole tricycle with an enclosed shell and electric power. Kickstarter investors can contribute $10-$8,199 to the trike project, which was unveiled at last year’s Interbike expo in Las Vegas Investors can be among the first to own a Virtue Pedalist by providing funding at the following levels: $2,995 level: Choice of The Pedalist in white or dark gray minus the factory electric power option. Investors will be able to configure their own e-bike motor and battery setup

Supplier sales up 6 percent through March, BPSA says

Fat bikes and 650b front-suspension bike sales were up, as were sales of sub-$1,500 road bikes. BOULDER, Colo.

Devinci launches U.S. demo program

CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest

Competitive Cyclist: Strava signups were six-times expectations

PARK CITY, Utah (BRAIN) — After getting a response that was about six times expectations, Competitive Cyclist is having to “pause” its store credit program with Strava, which it launched earlier this month.? The program awarded $1 in store credit for each hour a consumer rode a bike, as tracked by The program was limited to $40 in store credit, which would expire at the end of the month following the ride. On Tuesday, Competitive Cyclist emailed participants that the company was temporarily not accepting new registrants and would stop issuing new credits Tuesday.

Easton offers aluminum mountain bike rims separately, in three widths

BURNABY, British Columbia (BRAIN) — Easton Cycling is now offering three aluminum rmountain bike rims separately for those who want to build wheels with their own hubs.

Trek issues recall of QR on disc-brake bikes

More than 900,000 bikes affected in North America, says CPSC WATERLOO, Wis. (BRAIN) – Trek is working with the U.S. Consumer Product Safety Commission to recall bikes spec’d with quick releases that have a lever that opens greater than 180 degrees and can be caught in a front disc brake if left in the open position.

Latest BRAIN issue includes annual industry statistics package

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features a look at how the surging value of the U.S