Safety

Gore adds to sales rep force

ELKTON, Md. (BRAIN) — Gore Bike Wear and Gore Running Wear have hired two additional field reps.

New Easton cycling owner promises more entrepreneurial approach

SCOTTS VALLEY, Calif. (BRAIN) — Chris Tutton, the new owner of the Easton cycling business, says that under his ownership the brand will get back to its roots as a scrappy, entrepreneurial business

Serfas names Griffin national sales manager

PHOENIX (BRAIN) — Serfas has named Jeremy Griffin national sales manager. He takes over the responsibilities previously handled by longtime general manager John Denson, who left the company early this year shortly after its move from Southern California to Phoenix.

Maier joins board of Colorado IMBA chapter

BOULDER, Colo. (BRAIN) — Industry veteran Bruno Maier, currently president of Boulder-based car-rack manufacturer RockyMounts, has joined the board of directors of the Colorado Mountain Bike Association (COMBA), a chapter of the International Mountain Bicycling Association

CatEye safety light switches to battery saving mode automatically

BOULDER, Colo. (BRAIN) — CatEye’s new Rapid X safety lights will switch from steady mode to flashing mode automatically when the battery power decreases to 20 percent. The flashing mode provides the rider with an hour of extra light

Fred Clements: Grow your business – market to women!

A blog by NBDA executive director Fred Clements. Editor’s note:  This blog post was written by  Fred Clements , executive director of the  National Bicycle Dealers Association

GreenGuru looks to Kickstarter for new pannier funding

BOULDER, Colo. (BRAIN) — GreenGuru, which recycles used bike inner tubes and other materials into new products, is looking to the crowd funding site Kickstarter.com to fund production of a new product: a pannier designed for bike commuting and transportation. The FreeRider pannier would have an accessory pocket and a large main pouch designed to carry a backpack, grocery bag or other large bag, or a 12-pack.

NICA looking to earn $75k matching grant

BERKELY, Calif. (BRAIN) — Shimano/Pearl Izumi has already pledged $20,000 in the campaign by the National Interscholastic Cycling Association to earn a $75,000 matching grant from a Dick’s Sporting Goods program.

Bianchi Zurigo designed for cyclocross, gravel grinding or touring

HAYWARD, Calif. (BRAIN) — The Bianchi Zurigo was designed for cyclocross racing, gravel grinding, bike commuting, credit-card touring, and back road adventure riding. The Zurigo has a triple-butted, hydroformed aluminum frame, a carbon fiber fork, tapered head tube and Pressfit 30 bottom bracket

Top e-bike brands sign up for New Jersey media event

SAN JUAN CAPISTRANO, Calif.