BKOOL adds weather conditions to its ride simulator

MADRID (BRAIN) — BKOOL has added live weather conditions to its ride simulator, allowing a rider to see the current weather conditions, including rain, snow or fog, on the screen and feel the effects of a head- or tailwind.

Muc-Off offers new Hydrodynamic lube developed with Team Sky

POOLE, U.K. (BRAIN) — Muc-Off’s newest chain lube is formulated for long distances and use during the harshest weather conditions, the company says.

Fred Clements: Six trends for bike retailers to watch

A blog by the NBDA's executive director. Editor’s note:   Fred Clements  is the executive director of the  National Bicycle Dealers Association .

Leatt revenues up 26 percent last year

CAPE TOWN, South Africa (BRAIN) — Leatt Corporation, a maker of protective gear for motorsports and bicycling, announced 2014 revenues of $18.5 million, up 24 percent over its 2013 sales.  The company, which is headquartered in Durbanville, South Africa, is traded on the OTC QB over-the-counter market ( OTCQB: LEAT ). While its primary business is in motorsports, it is expanding its mountain bike and BMX protective gear line, which is distributed in the U.S. by BTI.

Specialized recalls aerobar sold on Shiv aero bike

MORGAN HILL, Calif. (BRAIN) — Specialized is working with U.S. and Canadian authorities to recall about 8,300 aerobars that were sold individually and as part of some complete Shiv aero bike models. The bars were sold from 2011 until February this year.

WD-40 Bike hires Robin Baloochi as promotions manager

SOLANA BEACH, Calif. (BRAIN) — WD-40’s bike division has hired former professional mountain bike racer Robin Baloochi as promotions manager.

Yuba launches limited edition PeopleForBikes cargo bike

BOULDER, Colo. (BRAIN) —  PeopleForBikes and Yuba Bicycles have partnered to launch a limited edition Boda Boda cargo bike to raise money for bicycling infrastructure. The 50 Boda Bodas will feature PeopleForBikes colors and branding

Specialized funds biking research, programs for kids

MORGAN HILL, Calif. (BRAIN) — Specialized has formed a nonprofit arm to fund research and programs that show cycling’s positive effect on children suffering from attention deficit and hyperactivity disorders. Last year, Specialized sponsored research and pilot programs at middle schools across the U.S.

Western Spirit tour company to use Squirt Lube products this season

MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt’s 100 percent biodegradable formula in making the agreement.

German brand, Bulls Bikes, launches in US, hires OutsidePR

SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month’s Sea Otter Classic.