BPSA plans program to help new bike buyers enjoy their bikes

BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association plans to launch a program to help new bike buyers “have more fun and rider safer on their new bikes.” The BPSA already produces a bicycle owner’s manual that is used by many bike brands as the basis of their own manuals.

Bern Unlimited adds to outside rep force

KINGSTON, Mass. (BRAIN) —?Bern Unlimited has hired industry veterans Mark Hubbell and Alan Rowland to handle sales in Northern California and Northern Nevada for its summer division

Pedego opening its fifth Colorado e-bike store

FOUNTAIN VALLEY, Calif. (BRAIN) — E-bike maker Pedego is opening its fifth Colorado store on June 28, in Denver.? The new store will offer test rides, sales, tours and rentals. It is being operated by co-owners Terry and Jean Gehrke and is in the downtown area, at 1338 Tremont Place.

Kitsbow works with Polartec on high-tech mountain bike T-shirt


Blue continues to rebuild in marketplace

PARK CITY, Utah (BRAIN) — When editors at PressCamp walk into Room 6131 at the Silver Barron Lodge, the Triad Elite SL Di2 is an attention grabber.

Ellsworth pins rebirth hopes on new Rogue Sixty

PARK CITY, Utah (BRAIN) — Jonathon Freeman is pinning his hopes on a rebirth of Ellsworth mountain bikes on a new Rogue Sixty — a 27.5 carbon fiber full-suspension enduro machine. But Freeman, a boyish looking 47 years old, admits that the company needs to rebuild its dealer base, effectively communicate its omnichannel strategy, develop a strong independent rep force, and refine its program with Velofix to deliver Ellsworth bikes to customers without a local Ellsworth dealer to rely on. The Rogue Sixty with 160 millimeters of travel front and rear, offered with four build kits (Shimano SLX 1x, XT 1x , XTR 1x and SRAM XO1 1x) also sports internal routing that’s Di2 ready

Summer PressCamp Day Two: The year of the 29er?

PARK CITY, Utah (BRAIN) — If it takes three occurrences to call it a trend, it seems safe to say 29ers are making a comeback in 2017 product lines. A handful of brands, including Santa Cruz and Kona, have already launched new big-wheeled models, and here at PressCamp, it’s the bike du jour on the second day of the event. From value-priced hardtails and do-it-all trail bikes from GT to a super light race-oriented rig engineered to accommodate 27.5-plus wheels from Swiss bike maker Open, the emphasis seems to be on versatility this year

Some IB Award nominations announced, including bike shop categories

Online voting for winners has now begun. SAN JUAN CAPISTRANO, Calif

Giant brings discs to TCR road bikes, adds Contend aluminum road line

NEWBURY PARK, Calif. (BRAIN) — Giant is bringing disc brakes to its longstanding pro road bike line, TCR. The TCR Disc range includes three model series: TCR Advanced SL Disc, TCR Advanced Pro Disc and TCR Advanced Disc

Scott Sports makes year-round promotional agreement with three mountain resorts

CRESTED BUTTE, Colo. (BRAIN) — Scott Sports has reached an agreement with Triple Peaks Resorts, the owner of the Okemo, Mount Sunapee and Crested Butte mountain resorts, to be an official year-round partner. Scott Sports products and branding for winter sports and bikes will be featured in the retail and rental shops at all three areas.