Safety

Shimano announces updated Acera mountain bike group and new $400 road wheelset

OSAKA, Japan (BRAIN) — Shimano announced an updated Acera mountain bike group and a new $400 11-speed road wheelset on Saturday. New Acera The news Acera M3000 group has trickle-down features from its higher-end parts. It has a compact triple crank (40-30-22 chainring) a Shadow rear derailleur and integrated shift/brake levers (separate shift levers also are available).

Torcano will credit Funkier clothing retailers for online sales to nearby consumers

LAKE FOREST, CA (BRAIN) — Torcano Industries, the distributor of Funkier Bike Apparel in the U.S., has introduced a program to credit Funkier retailers with the profits from online sales to customers close to them Under the “No Dealer Left Behind” program, dealers enrolled in Torcano’s program will be credited the profit amount for any online sale that comes into the Funkier website if their location is that closest to the consumer. Torcano will eventually have an in-store pick up option as well, where consumers will be directed to their closest retailer for purchase if they want. “I hear the frustration from retailers every day about this,” said John Denson, the CEO of Torcano Industries. ”More and more consumers are going directly to the suppliers’ site and are ordering direct.

Trips for Kids Pioneers Bash raises $3k for TFK and the Marin Museum of Bicycling

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids held its 17th annual “Meet the Mountain Bike Pioneers Bash” earlier this month at the soon-to-opened Marin Museum of Bicycling in Fairfax, Calif

Registration opens for 2nd Global Triathlon Conference

ORANGE, Calif. (BRAIN) — Triathlon Business International has opened registration for its second global conference, which will be held July 9-11, Roth, Germany, in conjunction with the DATEV Challenge Roth event. The conference will target global equipment and apparel manufacturers, service providers, technology providers, industry executives, event directors, coaches and other professionals who operate in the swim-bike-run world.

Strider awards its millionth bike bike buyer with trip to its world championships

RAPID CITY, S.D. (BRAIN) — An 11-month old girl and her family have won a free trip to the Strider World Championships in South Dakota this year, after buying the one millionth Strider bike. Strider had inserted a “Golden Ticket” into the Strider Pro box shipped to Lyra Spencer of Coos Bay, Oregon, recently

Magura hires Josh Parris as service tech for Magura and Bosch

OLNEY, Ill. (BRAIN) — Magura USA has added Josh Parris to its Outside Technical Service Team for Magura and Bosch eBike Systems. Magura USA is the U.S

BPSA releases ISO-compliant Owner’s Manual

BOULDER, Colo. (BRAIN) — The Version 11 Adult Owner’s Manual has been released to the over 20 bicycle brands that license the content from the Bicycle Product Suppliers Association.  Bob Margevicius of Specialized, the chair of the BPSA’s Safety Committee, said the new manual meets both EU and U.S

Solution54 offers retailers a ‘peer-to-peer’ inventory exchange system

SCOTTSDALE, Ariz. (BRAIN) — A new company, Solution54, is setting up an online system to allow independent bike retailers to exchange inventory with other stores. “Overstocked retailers can post excess inventory to other shops and expand their customer base

Abus gains space in move to new office in Chicago

CHICAGO (BRAIN) — Abus Mobile Security completed a move to a larger space in Chicago this week just a block north from its previous office. “Now we’re in an office that has heat,” joked Joan Hanscom, marketing and PR manager for Abus. “We have more space, too.

Cervélo co-founder Gerard Vroomen and René Wiertz buy 3T

BREMBATE, Italy (BRAIN) — Cervelo co-founder Gerard Vroomen has teamed with René Wiertz — the current president and CEO of 3T — to buy the component company.