GreenGuru looks to Kickstarter for new pannier funding

BOULDER, Colo. (BRAIN) — GreenGuru, which recycles used bike inner tubes and other materials into new products, is looking to the crowd funding site to fund production of a new product: a pannier designed for bike commuting and transportation. The FreeRider pannier would have an accessory pocket and a large main pouch designed to carry a backpack, grocery bag or other large bag, or a 12-pack.

NICA looking to earn $75k matching grant

BERKELY, Calif. (BRAIN) — Shimano/Pearl Izumi has already pledged $20,000 in the campaign by the National Interscholastic Cycling Association to earn a $75,000 matching grant from a Dick’s Sporting Goods program.

Bianchi Zurigo designed for cyclocross, gravel grinding or touring

HAYWARD, Calif. (BRAIN) — The Bianchi Zurigo was designed for cyclocross racing, gravel grinding, bike commuting, credit-card touring, and back road adventure riding. The Zurigo has a triple-butted, hydroformed aluminum frame, a carbon fiber fork, tapered head tube and Pressfit 30 bottom bracket

Top e-bike brands sign up for New Jersey media event


Why do some consumers buy bikes from brick-and-mortar stores? Let’s find out, shall we?

ALLENTOWN, Pa (BRAIN) – The IBD industry has been fretting for years about why many consumers are choosing to buy bikes online. Industry research group Gluskin Townley Group, LLC, is turning that concern on its head and looking at why some consumers still continue to buy from brick-and-mortar stores, including IBDs. “All of the bigger world consumer research that we have reviewed clearly indicates that despite all the emerging technology and connectivity, stores are not going away,” said Elliot Gluskin, managing partner of The Gluskin Townley Group.

QBP breaks ground on permanent East Coast facility

EAST HEMPFIELD TOWNSHIP, Pa (BRAIN) — QBP has broken ground on a new 120,000-square-foot building here. The building will serve as the distributor’s East Coast distribution center. The Minnesota-based company has operated its East Coast operations out of a leased facility in Middletown, Pa., since 2011

New BRAIN issue features in-depth look at bike pricing

LAGUNA HILLS, Calif. (BRAIN) — The April 15 issue of Bicycle Retailer & Industry News , arriving in mailboxes this week, features an in-depth examination of retail bike pricing, inspired by the reduced pricing promotion announced by Giant USA last month. BRAIN editor Lynette Carpiet spoke with Giant president John “JT” Thompson, Accell North America’s Chris Speyer and retailers from coast to coast as she examined Giant’s program and its potential effect on the industry. Charlie McCorkell, owner of the New York City chain Bicycle Habitat, a Giant dealer, said the program could work to bring more newbies into the activity of cycling  — via IBDs, instead of other retail options.

Magura Direct to handle e-bike service for Bosch in N.A.

MONTEREY, Calif. (BRAIN) — Bosch eBike Systems will work with Magura Direct to provide e-bike service support to bicycle retailers in the U.S

Two female bike mechanics awarded scholarships

BLOOMINGTON, Minn. (BRAIN) —  Two female bike mechanics have been awarded full scholarships to attend UBI’s Professional Shop Mechanic and Operations classes, thanks to a program sponsored by UBI, SRAM and QBP. The two recipients, chosen from more than 300 applicants, were Elizabeth Jose, who works at Bikeworks in New York City, and Vanessa Buccella, the operator of BFF Bikes in Illinois.  Each is being awarded full tuition for the two-week class, plus housing expenses

Rotor sets up new North American headquarters

MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif. Headed by Javier Briales and Arthur Espos with support from Kendall Young, director of North American sales, and Rotor research specialist Christie O’Hara, the new location will manage distribution, warranties, customer service and public relations/marketing for North America. Phillip Lucas — who had been with Rotor for more than eight years, most recently as U.S