Folding Bicycle

Race Face Rip Strip Lumbar Belt offers close-fitting storage for mountain bikers

VANCOUVER, British Columbia (BRAIN) — The Rip Strip Lumbar Belt is part of the Race Face’s 2018 soft goods collection, which was announced this week.  Race Face said the belt is designed for storage for a mountain biker heading out for a quick trail ride or bike park session.  It is made with rip-stop nylon with an adjustable woven elastic belt for personalized fit. It has a waterproof media pocket in main body design and a 3-pocket system constructed of durable stretch mesh.

DRAFT Meetup at Giant headquarters planned for next Thursday

NEWBURY PARK, Calif. (BRAIN) — PeopleForBikes’ next DRAFT Meetup event is next Thursday, March 22, at the Giant Bicycles headquarters here. The event includes beer, tacos, gear raffles, networking and presentations about building a better community through cycling.

Park Tool contributes to Project Bike Tech video library


Montana pedicab maker opens experiential marketing division

MISSOULA, Mont. (BRAIN) — Coaster Cycles, which manufactures pedicabs and other three-wheeled vehicles in its Montana factory, is launching a new division to help brands use its customized vehicles in their marketing campaigns.  Coaster opened its 12,000-square-foot factory in Bonner, Montana, in 2012. It makes a variety of custom trikes, including the e-assist trike that UPS is testing in Toronto .

Specialized works with 4iiii on new Power Crank power meters

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components worked with Canada’s 4iiii Innovations to develop the power meter technology used in its new line of Power Crank power meters, which was released to the public on Wednesday. Specialized developed and tested the new power meters with its own Human Performance Lab at the Specialized Win Tunnel and the Locomotion Laboratory at the University of Colorado in Boulder.

Just Ride LA reopens as a Giant Partner Store

LOS ANGELES (BRAIN) — Just Ride LA, a store that started in a garage in 2006, has been remodeled and has reopened as a Giant Partner Store.

Velogicfit launches new version of its 3D Motion fit system

CAMBRIDGE, New Zealand (BRAIN) — New Zealand-based bike fitting company Velogicfit has launched a new 3D Motion bike fitting system for bike retailer use. The company said the new version of its system is easier to use and allows customers to see the effect of position changes in real time.

Intense Cycles restructures, trims jobs as it adjusts to new sales model

TEMECULA, Calif. (BRAIN) — Intense has restructured its sales and marketing functions, eliminating an undisclosed number of jobs in the process, as the Southern California mountain bike brand continues to pursue its hybrid consumer-direct/IBD sales model

Yuba Bikes offers Electric Boda Boda cargo e-bike

COTATI, Calif. (BRAIN) — Yuba Bikes new Electric Boda Boda, available this week, features a Shimano STEPS motor with three pedal assist settings and is available with traditional or step-thru frame style.

New York investment group buys Ibex

Terry Precision Bicycles owner Liz Robert and partners were outbid for the assets of the Vermont-based wool clothing brand. BURLINGTON, Vt. (BRAIN) — A New York City-based investment group, Flour Fund, has purchased the assets of the wool clothing brand Ibex.